Box,Not,that,the,Question,Norm business, insurance To Box or Not to Box that is the Question


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Normal 0 There are two schools of thought on whether you should putyour printed USB flash drives in a gift box or not with the pro-box lobby beingkeen to ensure that the USB drives not only look the part but have a realimpact when handed out. There’s no escaping the fact that branded USB flashdrives look better boxed up, they look more like a “proper gift” and the whenhanded out the they create more of an impact. Whilst most branded USB flash drives are supplied as aminimum in individual “poly” bags these are designed to protect them from bumpsand scathes in transit rather than adding anything to the overall aesthetic. Ifyou are simply going to remove the flash drives from these bags and incorporatethem into your own presentation pack then any packing over and above the “poly”bags would be a waste. But, if you are for example handing out the branded USBflash drives to delegates or speakers at a conference, or to prospectivecustomers or high net worth clients then gift boxes or presentation tins reallyare a good idea. Gift boxes can also accommodate any lanyards, key rings orother marketing material that might be appropriate. Giving these items away ina single gift box simply looks better and is less clumsy than handing them outseparately. You don’t have to spend a fortune on gift boxes either. Insome cases suppliers of branded USB sticks will offer a plain white gift boxfree of charge. Other options include plastic “snap” boxes with magnetic claspsand metal tins (with our without a cut-away window). If you really want to gothe extra mile you can also get the boxes or tins printed to compliment yourUSB sticks and your advertising campaign or event. The anti-box lobby typically cite the waste associated withthe supply of boxes and tins, which will, in most cases, just end up in thebin. It’s not just the waste of the boxes and tins but the additional air milesthe additional energy that is used in manufacturing them and transporting themaround the world – 99% of all gift boxes supplied to house branded USB flashdrives are imported from China. So, if you have a company that is in any wayinvolved in environmental or green issues or is sympathetic to them then itmight be best to avoid what some might consider as “unnecessary packaging”.

Box,Not,that,the,Question,Norm

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