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Many business owners would love toscore free media publicity who would say no to TV appearances, radiointerviews or magazine and newspaper features? But when it comes down to it, a goodportion of entrepreneurs also feel uncomfortable about the hype, intimidated orfearful of reaching out to the media, and concerned that selling yourself meanssomehow selling out.If you feel intimidated by themedia, heres how you can get out of your own way, become a star in the mediaand still be true to yourself. Step 1: Overcome yourfears and self sabotaging doubts by recognising your fear. Start by making a list of things youdlike to achieve in PR such as appear on TV or be featured in your localnewspaper. If an automatic thoughtcrosses your mind giving you a reason why you cant do it, then that is theresult of some sort of fear. Once you recognise your fears, you can worktowards defeating them by taking action in the direction of your goal.Step 2: Dont be afraid to reveal yourself through yourstoryStepping in to your own power andgreatness comes with firstly accepting who you are as a person. The media islooking for you to make a connection with their audience. The quickest and easiest way to connectis to reveal your true self. Highlight the things that are unique about you and your business. Tell your story in a way that inspiresothers. This strategy taps intothe notion that if you can do it thenothers can too. Step 3: Find a newsworthy story angle: Think yourself about the stories you see in the media andhow you can shape what you provide to fit into am existing news story. Think abouttrends. Whats in the news right now? Can you offer a comment on any of theseissues and relate it back to your product? Step 4: Write awinning press release that focuses on the Three Cs:Catchy: Use aheadline that is short and sums up the contents of the press releaseConversational: Getto the main point of the press release in the first line dont bury it threeor four sentences down. Uselanguage that a 12 year old can understand the simpler, the better.Concise: A mediarelease should be short aim for one page of text, and no more than 1.5 pagesor it just wont be read.Step 5: Determineyour target media outlets Make a listof the media outlets that your consumers read, watch or listen to and create alist of journalists who regularly write about your topic. These are the mediaoutlets you need to be contacting with your press release.Step 6: Make thepitch and follow up Email first with a personalised greeting, a sentence aboutyour story angle and where it fits into the media outlet, and a call to actionfor the journalist. Copy and paste your press release into the body of theemail and send it. Wait a day andfollow up with a phone call thats made at a convenient time for a journalist.Be available to provide more information as soon as its requested. Step 7: Maintaincontact. Once youve made a media contact, keep the flow ofinformation and communication going by sending them regular press releases orproduct updates. The Final Word: Beinga star in the media does not mean pretending to be someone youre not. To havereal impact means being your true self and tapping into your infinitepower. A compelling story has theability to touch lives and create a lasting emotional attachment between theaudience and your businessSue Papadoulis is a contributing author to Align, Expand and Succeed; Shifting the Paradigm of Entrepreneurial Success. This book features dozens of conscious entrepreneurs who share their wisdom, expertise, stories, lessons and insights about the new and exciting shifts that are happening for entrepreneurs worldwide. Join Sue and co-authors Jeni Shaw, Anita Crawford Clark and Andrea Hylen, and publisher Christine Kloser on a free teleseminar October 14th 2010 with Lorraine Cohen. Sue will share her insights the new consciousness in running a business and what it takes to play at the highest level you are inspired toThis is a free teleseminar, designed to inspire and motivate you to be the best you can be.Full details will be sent to you when you pre-register athttp://www.streetsmartsmarketing.com/Lorraineaes.htm
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