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If you've got a business, you've got to have a business card. And it has to be better than your competitors'. These days, more and more businesses are standing out with innovative designs in all different shapes, sizes and textures. The quality and design of your business card reflects the quality, personality and integrity of your business - and will decide whether or not that sought-after client chooses you over someone else.Make sure your business card can stand the long-term wear-and-tear of being in someone's wallet for months, or in the bottom of someone's handbag for even longer. When your client finally opts to use your services after a long period of deliberating, what message are you broadcasting if your card has faded or smudged, and become illegible? A business card should be one of your hardest working employees in your marketing strategy. It should always display the highest standards of presentation and faculty, and prove reliable in the long-term. Optimum business cardprinting is an absolute must.When you hand out your business card to clients, slip it into presentation folders, or enclose it in letters, you are prospecting your business to your customers. It's like a portable advertisement for your company, which contains your important business contact details, to be on hand whenever the client reaches for it. Make sure it is the correct size for someone's wallet, and that it includes all of your details, including website and email addresses. Think about your customers. If they're rushing to find your contact details and your card isn't adequate, many busy people might dismiss the option of working with you entirely.Cutting costs with your business card reflects on you personally. If your business card looks cheap, home-made or too flimsy, it will almost certainly give your clients the impression that your company isn't serious. Your business should settle for nothing less than the highest quality of professionalbusiness card printing, on sturdy heavyweight business card stock. Although you might be able to buy your own card that might pass for a professionally printed business card, do-it-yourself results are usually easy to spot from real cards. Additionally, home-made business cards won't survive the friction of someone's back pocket or wallet, and substandard printing ink could run or fade under moisture or direct sunlight.Not only must your business card printing be up to scratch, but make sure it is well designed and reflects the character of your business. There is a huge distinction between professional and amateur design, and real professionals can tell the difference - especially when they hand you their business card and it's undeniably more impressive.
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