Digital,Marketing,and,the,Free business, insurance Digital Marketing and the Free App Trick
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To date,Apple has sold roughly forty million iPhones,with anadditional four million iPads being sold in the last few months alone.With sucha large installed base,by far the largest for any smart phone or tablet device,naturallythe audience is being aggressively targeted by Internet Marketing experts.Alongwith all of those devices are nearly a quarter of a million iPhone Apps.Initiallythought to be an incredible cash cow for developers,these apps have turned outto be a bit trickier than originally thought,in terms of turning a profit.Manyof the apps in the Apple app store are labeled as free,and can be easilydownloaded at no cost.Labeling an app as free does have certain undeniableadvantages.For starters,there is and will always be a large contingent of usersthat simply refuse to take a chance and pay for any apps.Additionally,free appsare given their own category in the app store,guaranteeing eyeballs will atleast glance at the title and brief description.Furthermore,free apps are mucheasier to disseminate to reviewers and bloggers,allowing the app a lot of freeand hassle-free coverage.However,with the advantages and opportunities freeapps bring to developers and Online Marketing companies,there remains somedrawbacks for consumers.In this article we will examine some ways in which freeiPhone apps trick the consumer into downloading an app and expecting an experiencethey do not always receive.High Advertisement Volume Here is a typicalscenario that unfolds every day.A user will navigate their iPhone,iPad or othermobile device to the related app store.The user will filter the store contentby removing paid applications from the list,leaving only the free apps tobrowse through.The available applications are somewhat staggering,as there areliterally tens of thousands of apps to sort through.The user will furtherfilter their search by genre,and then eventually find an app that suits theirneeds or seems interesting.The app will be clearly labeled as free,and theaccompanying description will explain the app and how it works clearly enoughthat the user goes ahead and downloads and installs the application.Onceinstalled,the user will run the application to see if its performance suitstheir needs as well as desired.Unfortunately,they are greeted by an applicationthat is filled with advertisements.There are ads present at all times either onthe top or bottom of the screen,the load screens are filled with advertisements,andthere is a running ticker of text ads when the app is being used.There is,however,asolution to this abundance of advertisements,and it involves paying for a non ad-supportedversion of the app.This type of practice would be acceptable if the ad content,andavailability of a premium version of the app,were mentioned in the description.Intoo many cases,however,the app descriptions fail to mention the fact that theapp is ad supported and a premium price is expected to remove the ads from theuser.s experience.This type of trickery may be successful in some cases,butmost of the time it merely inspires frustration on the part of the user,whowill promptly delete the app in response to the disingenuous presentation ofthe app.Clearly a free app is difficult for any developer to justify.That doesnot,however,mean that app descriptions should be less than genuine,or that anapp should be labeled as free,when there is really a cash transaction in themind of the developer.It is simply dishonestFree Reprint Articles,immoral andtoday.s savvy users will most certainly respond to it in a negative manner.
Digital,Marketing,and,the,Free