Why,Selling,Cheap,VoIP,Means,a business, insurance Why Selling Cheap VoIP Means Cheap and Short-Term Profit
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Ask many whove tried to venture into this sales formula andtheyll tell you the same thing. Cheap doesnt always translate into profits it almost always doesnt. What ends up happening in this scenario is that theeager entrepreneur ends up wasting his investments and time trying to getcustomers who only would end up leaving him. Why Would They Leave Him?First of all, in the VoIP industry, there are certainoverheads that you cant just ignore. The main one is the cost of acquiringcustomers. This is the killer cost that VoIP industry entrants need to reallyfocus on. The market base for VoIPs is still so big. But, you will need toconvince these traditional phone users to switch to digital.You can do this through promotions, advertisement, and theusual information dissemination. There is still a lot of misconceptions aboutVoIP services. Correcting these misconceptions can lure potential clients fromthe comforts/convenience of traditional telephony to going digital.Now, doing this type of information dissemination will costa bundle. One way that entrepreneurs try to keep the cost of their products lowis by buying into cheap VoIP services. They package the service nicely, and thenspend a lot on acquiring customers. The product stays cheap and they earn.But, while all this sounds good, the entrepreneur just endsup wasting his investments in acquiring the customer. With a cheap VoIPproduct, the customer experiences the hassles of that cheap product thatsstatic, poor connection, low audio quality and the rest. In this situation, thecustomer is unlikely to stay on as one. With a fast customer turnover rate, theentrepreneur will need to spend more and more on acquiring new ones. This just doesntadd up to sustained profitability. Still a Bad Idea: the Alternative Way of Keeping the PriceLowOf course, there is an alternative way of keeping the pricelow; albeit, not really. This is practiced by a major VoIP company, whichreally harps on how low their deal is. But, when you do sign up, youll see abunch of hidden fees on your bill. The low low price is just a nice sound bytefor their advertising.While this may get them clients for now, pretty soon thepractice may only turn off customers. After all, in these times, the buyer willnot only look at whats on your price tag. The discerning customer will look atthe value for money, and the companys integrity. Pricing Your VoIP ServicesIn the end, what remains important in selling VoIP servicesis that you have a good product to sell, and that you price it correctly andfairly. Your VoIP services need not be the lowest among the pack. But, it hasto stand out when it comes to quality. If you get this message to your marketand your service delivers, then you will have gained the type of customers thatis the envy of the rest of the VoIP industry loyal, and knows the value ofquality services.
Why,Selling,Cheap,VoIP,Means,a