Creating,Media,Kit,For,Your,Bu business, insurance Creating A Media Kit For Your Businesses
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A media kit is the first step to getting yourcompany some positive attention in the press. Here are a few tips toget you started. Press Release: Every media kit worth its salt contains an up to date and relevantpress release. Press releases should read like news stories and startwith perhaps two or three paragraphs of up to date news information,such as a recent award your company has received or new product lineyou are announcing. After those paragraphs, you should have a"boilerplate" consisting of background information about your companythat you think the press might find interesting or compelling enough tocontact you for a longer feature or story. Your press release shouldalso contain quotes from relevant people within your company that canbe used by your recipients for shorter blurbs. There are many onlinetutorials for writing good press releases that include examples, so ifyou still feel at a loss, check them out. Background and Bios: There should be a sheet that includes background and historicalinformation about your company as well as the specific campaign orevent you are looking to gain attention for. If there are key personnelthat need to be featured, mention these people in the background sheet,and also include a separate sheet that includes short bios of thesepeople as well as all of the major players within your organization.Though you may want to funnel press requests to one individual such asa communications director, you should include contact information forall the individuals that are listed on the bio sheet. Fact Sheet: Put together a one-sheet, bulleted list of all of the important andspecific information that you want to draw attention to. The sheetshould flow naturally and be easy to read, hitting the high points ofyour project. Make it as interesting and compelling as you possibly canwhile keeping the page brief and readable. Make them want to read more,but don't get too cute with it. Photos: Include two or three high quality, print-ready photographs that youraudience can use if they print a story about you. This makes their joba lot easier, and just might be the thing that tips the scales in yourfavor. Press Clippings: While having received press in the past gives you some credibility, youdon't want to give press outlets the idea that you have already beencovered to death, so be judicious in your use of clippings. Beespecially wary of including clippings from rival publications. You canpick and choose what to include depending on who you are sending thekit to. Cover Letter: Your cover letter should include and introduction and thanks, andexplain to some extent what the purpose of your kit is. If you havearticle ideas, include them, but don't get too pushy as the writerswill not like being told what to do. Promo Material: Go ahead and put any pertinent brochures you have in the media kit, asthese can contain some great information and lend credibility to yourorganization. If you can include a sample of your product, that's greattoo. Article Tags: Press Release
Creating,Media,Kit,For,Your,Bu