reasons,why,presenters,always, business, insurance 2 reasons why presenters always default to PowerPoint
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Give a businessperson the task of making a presentation of any kind and they almost invariablyturn to PowerPoint or a similar presentation software program. It has becomereflex in the business world. The question is,why? Two reasons onegood and one bad. And the second reason cancels out the wisdom andeffectiveness of the first reason. Reasonone: PowerPoint allows information to be presented in a manner thataccords with the learning styles of a large percentage of your audience. Thisis a good thing, though its usually an unconscious factor in the presentersdecision. But even unconscious and subliminal decision-making counts in apersons favor. Reasontwo: Most people are uncomfortable with public speaking (if notterrified by it) and they use PowerPoint as a means for defraying the intensityof an audiences gaze. In fact, Ive seen PowerPoint presenters who spent mostof their time with their back to the audience staring at the screen. This is abad reason for choosing PowerPoint because it means the advantages offered by theprogram are largely nullified by the instinct to hide behind the slides. Lets dig a littlemore deeply into these two factors and find out a bit more about their pros andcons. Some people areauditory learners while others are visual learners. In other words, some peoplelearn best when being told something, while others have to be shown what ateacher or presenter is trying to convey. Still others are tactile/experientiallearners, people who need to touch and do things to learn most effectively.PowerPoint, when properly used, conveys information in a format that is easilyabsorbed and retained by auditory and visual learners. It allows you to show aswell as tell. (Add some interactive objects or other handouts to yourpresentation and you can engage the tactile/experiential learners as well.) For these reasons,using PowerPoint for your presentations makes very good sense, despite itsubiquity. Unfortunately, fartoo many people use PowerPoint for the latter reason, to defray the stagefright that often comes with public speaking. The natural inclination in thiscircumstance is to direct as much of the audiences attention as possible tothe slides. This throws the presentation out of balance by placing too muchemphasis on the visual (whether written or visual images appear on the slides)and too little on the auditory, the presenters narrative. The presenter sometimesbecomes a secondary player in this scenario. PowerPoint becomesa crutch that dominates the presentation, rather than a tool that assists apresenter who is fully in command of the proceedings. Presenters should neverplay a subordinate role to their PowerPoint deck. Doing so diminishes theeffectiveness of the presenter, as well as the effectiveness of the PowerPointslides. It also ensures that youll never be regarded a commanding presence anddynamic presenter. That can hurt your career. So step out front.Play a leading role. Let your slides do little more than cue the audience withstrong visuals while you provide a compelling narrative. It will build astronger connection with your audience and enhance your prestige and authority.
reasons,why,presenters,always,