Common,Online,Promotional,Mist business, insurance Common Online Promotional Mistakes
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We are all aware whyit is important to promote. However, many of us in our eagerness tocreate awareness about our event and drive quality traffic to ourevent websites unknowingly make online mistakes that put off ratherthan attract registrants. The purpose of this article is to sharetips with event organizers on actions to avoid when promoting theirevents. Ignoring these tips could result in poor conversion rates andlower profit margins. Here are some common onlinepromotional mistakes that event organizers make:Asentrepreneurs, sometimes our enthusiasm and eagerness can become aproblem. We are so keen to get started that even before the basicsare done, we submit our event website to search engines or beginrunning online campaign. We dont wait to complete the criticalwork which will help sell the event content, design and testingon the website. So, when interested individuals see the promotionand click on the banner or link, they encounter a dead link or anunder construction sign which can easily put them off. This can bedisastrous, as people almost never return to such a website. So,make sure that your event is up and all links are functioning beforesubmitting it to search engines or posting banners online. In the chaos ofrunning an event, a common mistake made is not adding your eventwebsite URL to all your advertising and marketing communication.Many entrepreneurs underestimate the power of popularizing the urlin traditional media and shrug off this important opportunityRemember, this activity is extremely important! If your potentialattendees dont know that you have an online registration facilityfor the convenience of your customers, then they will not visit andthey will not register. If you fail to add your event URL to allyour communication brochures, ads, business cards etc, they willpresume you do not have a website. Not many will make the effort tosearch for a website. There are two potential outcomes to thismistake one, you will see a rise in the number of call-ins andwalk-ins and such have to readjust your schedule to cater to them.Two, you receive a far lower number of registrations than estimatedbecause people couldnt be bothered to call to register. So, makesure that all communication prominently displays your event URL andkeep your workload to a minimum.There are many wayto crank up your attendee numbers but spamming is not one of them.Spam is generally ignored, blocked or deleted. In fact, spamming isa great way to irritate your potential audience. Always remember,spamming is a big no, no.Flooding the marketwith brochures or banners may seem effective but mostly it is justexpensive. You should submit your website to couple of popularsearch engines, post your banners on websites your audiences isknown to visit rather than indiscriminately submitting your websiteto every search engine and posting banners on all possible websites.This will ensure you receive quality traffic, which is better thanquantity. Dont fall fortricksters who promise instant number 1 search engine rankings.Search Engines are aware of the existence of such individuals andwork hard to block them. If they suspect foul play, you will findyour website blocked. Do it the right way even if it is a longerprocess.Lastly but mostimportantly, do not forget to measure your traffic. Why measure?Knowing where your traffic originates from, which banner lead to thehighest conversion rate and more, will give you insights about yourattendees and will help you to fine-tune your online marketingcampaigns better. The information collected can also help inleveraging future events.
Common,Online,Promotional,Mist