How,You,Find,The,Right,Price,e business, insurance How Do You Find The Right Price On eBay?
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Have you ever watched the game show, The Price is Right? Then youknow the goal. You need to guess the price closest to the value of anitem without going over the actual price. If you remember the gameshow, you know that the guesses vary wildly.As an eBay seller, pricing your items can be just as challenging. Youwant to find the point thats low enough to gain the attention of eBaybidders but still high enough to give you a decent profit. And I cantell you that no matter how hard you try, you will at some point bedisappointed that your item sold for less than youd hoped or didntsell at all.Starting price is dependent on so many things whether the item is newand unopened, new withor withoutoriginal packaging, used, rare, andso on. This is where researching the completed listings will really payoff for you (pun intended). You may want to consider getting aprofessional appraisal of your item, especially if its rare or likelyto be a high-ticket listing. You can state the appraised value in yourdescription, even take a picture of the appraisal and include it too(clear this with the appraiser first, of course).eBay pricing can also be counterintuitive. For example, take two cellphones, exactly alike from brand and model to color and features andaccessories but one is used, the other new in its original packaging,still sealed. Id start the used phone at $99.95, and the new phone at$9.95.Why? Because there are eBay buyers who, upon seeing a used cell phonefor $9.95, will immediately say to themselves, Whats wrong with it?There must be something wrong, or it wouldnt be so cheap. The newphone, however, still in its sealed packaging and starting at a lowprice, can build up auction fever the state in which bidders are soconvinced its a great bargain that theyll drive the price far beyondthat $9.95 starting point.You will, Im afraid, have to divorce yourself from your expectationshere. It doesnt matter if what youre selling is, to your eyes, themost wonderful example of its kind on the planet.What you need learn in eBay is that bidders wont care!They just wont. Theyll read in your description that the earringsyoure selling belonged to your Great-Aunt Agatha who came over fromthe Old Country in 1922, and maybe theyll enjoy that touch of history but if you priced those earrings at $650.00 to start because of theirsentimental value to you, to do Great-Aunt Aggie proud, and similarearrings are selling elsewhere on eBay for $300.00, bidders are goingto take their money to those other sellers.Now, if you listed them at $200.00 to start and still included someinteresting information about dear old Aggie, you could find yourselfgetting a higher closing price than the other sellers $300.00 becausethere may well be bidders who enjoy knowing the background of the itemsthey bid on. You just never know.As I always tell my eBay classes,there is an art to pricing! Doing your research and thinking like aneBay buyer can help you determine the right place to start!Greg Kusch is the most widely quoted eBay expert and one of only 23 certified eBay trainers. Have questions? Ask The eBay Expert
How,You,Find,The,Right,Price,e