Sales,2.0,The,Next,Frontier,Te business, insurance Sales 2.0 - The Next Sales Frontier

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Technologicalinnovations have always influenced and changed the way we live.Buying and selling, formidable facets of life too get transformed bythe latest developments in technology. Technical developments such asthe advent and the growth of the Internet have created value for bothbuyers and sellers alike. Sales2.0 is a term coined to reflect the usage of WEB 2.0 and othertechnologies that are expedient to sales success. Insimple terms, Sales 2.0 means nothing but the usage of latesttechnologies to leverage sales and meet buyer needs. Latest webtechnologies and social media form a part of Sales 2.0 tools. Sales2.0 approaches produce superior, predictable, and repeatable businessresults. They can cut costs, save time, and sustain a competitiveedge. Sales 2.o is still the same age old concept of sales, only theprocess and methods have evolved. Sales 2.0 concentrates on engagingcustomers and developing brand loyalty with the ultimate aim ofdriving more sales. ItStarts with a WebsiteToreap the benefits of Sales 2.0 processes a business need to have awebsite and preferably a blog. A website is on 24/7 and can beaccessed across the globe. A website can describe a brand in finerdetails and at times can better serve than a sales person. Interestedpeople can receive regular newsletters from the website and be postedabout the latest development concerning the product. A blog will alsodeclare to the world about the latest developments and differentperspectives about a brand. Interested people can post their queriesor comments. By answering their queries sellers can clarify doubts.Responding to peoples’ comments the sellers could bring them closerthe knowledge about the ability of the product to meet their needs. Techniquesof Getting TrafficSimplyhaving a website is not enough. The website must be visited by moreand often by people. Search engines optimization (SEO) techniques andgetting linked to other websites are indispensable part of web 2.0process, which in turn is a part of Sales 2.0 process. In addition tohaving content rich with search engine friendly key words, yourwebsite and blogs should be linked to RSS aggregator. Your blog alsoneed to be a member of Technorati, the blog ranking search engine. Usingthe Internet to Promote Brand and SalesManybusinesses that use sales 2.o techniques embed audios and videos ofproducts and brands on their websites. They broadcast clippings oftheir business videos on websites such as You Tube. Sharing visualsgreatly enhances visibility of the product. SocialMedia SavvyYourbusiness or you should have profiles in various social networkingsites such as Facebook, Linkedin, and Twitter. Salestechniques have evolved with the evolving behavior of buyers. If 7/8years ago buyers loved to spend time chatting on Yahoo or MSN, nowthey prefer to keep in touch with friends and associates as well asmake new contacts on social media. Networking in the social mediahelps in increasing sales directly. Interacting with a prospect onsocial media increases the likelihood of getting an appointment by 8times. (Source: Bnet)We all knowhow it is to make or receive cold calls. Sales persons would love ifthe awkwardness of talking to strangers could be eased a bit.Establishing some rapport with people from an organization would helpa great deal in picking the phone and making the call. Social mediahelps in creating familiar grounds.Being partof the social media enables businesses to get a chance to feel thepulse of the buyers and the market trend. They also may get into aposition to influence market buzz. These are definitely going to helpsales. Sales2.0 is About SpeedWith thehelp of technology sales reps are now able to close deals at a speedthat was not possible a decade ago. They get messages through instantmessaging or SMS about the latest moves of the prospects. It is nowpossible to have a feel of the pulse of the prospect constantly andclose the deal when the prospect is hot. The possibility of accessingemails on mobile phones and replying to them is one of thetechnological advances that help in this direction. When all issaid and done Sales 2.0 is still about human relationships.Technology has only modified the process and the end result remainsthe same. Sales 2.0 is not a transitional thing after Sales 1.0 andbefore Sales 2.1. It is an effective sales tool. Sales in the nextdecade will be steered by Sales 2.0. Those that are using it knowbetter.About theAuthor:Doug Dvorakhelps companies and professionals achieve results through customized,creative and non-traditional salestraining systemsthat are “one size fits one” and developed to the unique businessneeds and “sales pain points” of each client. He is available tospeak on these topicsFor moreinformation visit www.salescoach.usor call 847-359-6969Permissionis granted to reprint this article in print or place on your web siteas long as the paragraph above is included and contact information isprovided.Copyright2009 The Sales Coaching Institute and Doug Dvorak