Blog,Marketing,What,Can,For,On business, insurance Blog MarketingWhat a Blog Can Do For Online Business
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: A blog can be defined aspublication of thoughts maintained in a web page in reverse chronologicalorder. Generally a blog is maintained by any individual with regular entriesand comments which may be texts, images or links to other blogs. Theinteractive format of blogs allows any reader to leave comments. Posts orentries in any blog are updated quite frequently. Weblog is the term actuallycoined in this respect. The number of blogs has exploded from a few thousandsto a few millions within the last few years owing to its popularity. The two major categories ofblogs are: Personal Blogs: The most common form of blogs isthe personal blogs. The way of maintaining an online ongoing diary by anyindividual, which reflects anyones thought or even his/her work allowingviewers to comment is generally referred to as personal blogs. Through personalblogs individuals can share thoughts and feelings instantaneously with friendsand family. Business Blogs: Anotherform of blogs that provides a platform for communication between the customersor employees is called business blogs. Business blogs are generally aimed atpromoting any business. Business blogs facilitates sharing of any companysexpertise. Business communities are greatly benefitted with the increasingnumber of blogs every day. Business blogs have gained immense exposure inenhancing communication, establishing public relations, connecting withpotential customers, branding and even for building additional web traffic. Business blogs haveprovided the small business owners an opportunity to make their businessglobally spread. Instead of investing time on learning web html or investingmoney on hiring a designer/developer, small business owners can afford to maketheir web presence by only maintaining a business blog. It is both much easier aswell as inexpensive to update the weblog than to contact a web designer tomodify or change the contents of a web site. Blogs may not have thefunctionalities of a web page, but its cost effectiveness has given the smallbusiness owners a scope to make their internet presence. Sharing of knowledge andexpertise with a large number of audiences is another feature the businessblogs has to offer. On one hand a business blog provides the opportunity forpowerful marketing and on the other hand facilitates sharing as also exchange ofknowledge through comments and views. Irrespectiveof the nature of the blogs, blog software can be easily operated. Simply -thoughtsare needed to be written, linked to the resources, and published in the blog.Some blog software companies like Typepad, Blogger.com provides the platformfor easy and free blogging.
Blog,Marketing,What,Can,For,On