Create,Point,Purchase,Merchand business, insurance Create Point of Purchase Merchandise Displays for Your Drug
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Normal 0 The point of purchase, also know as POP, of your drug storeor pharmacy is the area in which your customers make their purchases. A POP isusually the final checkout countertop, and as such its a hotspot for add-onmerchandise and impulse purchases. However, as the manager of a drug store or pharmacy, whatcan you use to create a POP merchandise display? Candy and Other Snacks Candy displays and snack displays work well in nearly everykind of business, and there is a wide assortment of display fixtures you canuse to best showcase these items. For example, you can:Use plastic containers to display small pieces of wrapped candies. If you dont have much countertop space to work with or you want to use as many plastic containers as possible, you can pair these containers with wire display racks with shelves designed to sit on countertops.Use countertop racks with tiers that angle to display packs of chewing gum or the kinds of candy that come in boxes such as Good & Plenty.Use countertop racks with flat shelves or tiers to display small bags of chips, trail mix, or boxes of candy bars or bagged candy such as M&Ms. Over-the-Counter Medication Not many people head into a drug store or pharmacy with thesole purpose of purchasing over-the-counter medication. Usually, people pick upthese kinds of items as afterthoughts, which makes them perfect for POPmerchandise displays. Chances are, your pharmacy already has a pretty sizeabledisplay of over-the-counter medication somewhere in the store; however, you canuse the same kinds of display fixtures discussed above to display small packetsof over-the-counter medications ideal for carrying in a wallet or purse, aswell as travel-sized bottles and even full-sized bottles, for those customerswho might not intend to purchase any medicine but realize theyre out when theysee the display at the POP countertop. Small Medical Supplies and Accessories Whether its diabetes testing strips or replacementbatteries for hearing aids, small medical supplies make great items for POPmerchandise displays. The same is true for accessories like reading glasses,travel-sized packets of bandages, and even medical identification bracelets. Depending on the actual product, you might be able to useclear plastic containers with or without wire display racks, or you might beable to situate the merchandise on wire display racks with angled tiers or flatshelves. If you plan to display items like reading glasses or medicalidentification bracelets, be sure to check out spinning countertop racks withpegs for hanging the items. Convenience Items Many of the items listed above such as over-the-countermedications and travel-sized packets of bandages are considered convenienceitems by some; however, there are so many other convenience items you caninclude in your POP merchandise display. Consider these ideas:Lighters and matchbooksSmall eyeglass repair kitsTravel-sized bottles of hygiene items like shampoo, soap, and toothpasteToothbrushesSmall bottles of hand sanitizer Your options are really only limited to your storesstock, your countertops space, and your own imagination!
Create,Point,Purchase,Merchand