Wine,Market,Assignment,Help,am business, insurance UK Wine Market Assignment Help & Essay Help

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Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}Assignment help & Essay help team, UK wine market hasbeen growing in leaps and bounds from last few years but the year 2008 has seenvolume as well as value decrease in the segment. Lot of reasons can be citedfor the decrease in the wine sales but major reason is the downturn of themarket that has resulted in 2% decrease in the year on year decline in volume in2008 and 1 % decline in the value. There are many measures taken by the wine manufacturersto beat the recession blues which can be seen in help in assignment and essay help. Some of them are the newproduct assignment help launches concerning existing and new customer segments.Firms like Constellation has had huge spending in advertisements for its‘Hardys’ brand to increase its marketing assignment help share in the UK winemarket. The wine market faces competition from the other alcohol substituteslike beer & other spirits. These competitors have not kept pace with thegrowth rate of the wine segment but they are now planning to fight back with theirnew product launches and lure away the customers from wine market. There aremany players in the wine market (researched by assignment help teachers) . Mostof the players import the wine from other European countries, Australia and newworlds like South Africa. The currency exchange rate has benefited some playerswhile it has hurt the revenue of others. Moreover, the industry has seenincrease in advertisement spending over the years. The advertisement spends accountsfor £ 18 million and the major media channels are print, TV and direct mail.Though market has not seen, the growth in accordance with the advertisementspends. In this turmoil, it will be interesting to see, how the wine industryand the wine players in particular come out with marketing strategy to conquerthe recession hit market. The situational analysis discussed in the nextsection highlights the external and internal environment of the UK wine marketfrom which the major issues for the industry is identified. In regard with theissues, Ansoff strategies are suggested for Jacob’s Creek Brand (one of theplayer in the market). These strategies play with the marketing mix elementslike price, product, promotion and place to counter the competition andovercome the current market situation.Demography of the Wine MarketDemography of the winemarket hastwo major dimensions of gender and age. Wine drinking is notparticularly linked to any gender. Both males and females can be potentialcustomer for wine, which is unlike the case with rest of the spirit market essay help. For example, beer ispreferred by male group while champagne/ sparkling wine is associated withfemale group. There are three main segments in terms of the age, first segmenthas people from 25-34 years, second segment has people form 35-65 years and thethird segment has people with 65 plus years of age. Wine consumption increaseswith age. The peak consumption is at the age group of 34-54 years. In future,it is expected that 25-34 years of age group and group having people with 65plus years of age, will see double digit growth, while 54-65 years age groupwill see a slight decrease in coming five years as found by the assignment help and custom essays group. Environment of the UK Wine MarketThe wine drinking cannot beparticularly related to seasonality, however the sales of white wine and ro[eincreases during the summer season. The summer of 2009 is expected to be hotterthan the previous year and hence increase in white wine andro[e sale are expected. This is a sample ofthe assignment help provided by MyAssignmentHelp.com: