Tested,Techniques,Get,More,Pro business, insurance 10 Tested Techniques To Get More Prospects To Take Action No
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Direct responseadvertising is all about getting your prospect to take the action youwant. And the sooner they do that thebetter your conversion rate will be.There are manytechniques and they work in combination so use them all to maximise yourresults. The idea is to build urgency, make it easy to respond and give noreason to put it off until later.Here's my top 10 tested techniques to get more prospectsto take action now.1. Cut-offdate to your offerCreate urgency byhaving a cut-off date. You can do that in a number of ways but its reallyimportant that you do it with integrity. Dont have a cut-off date and thenallow people to come later to that very offer. One way is tooffer a free bonus that you can only have if you respond within say 10 days.After that the bonus is not included.Another is anearly bird discount with a cut off date when the price goes back up. 2. TakeawaycloseHave a takeaway close. This means youcan take this away - its not always going to be available! And you dont haveto put a time on that. You can just say, I may never do this again. This mightbe a one-time offer. Or maybe it is aone-time offer.3. Usea P.S.A P.S. is atechnique particularly good for letter-writing. It's one of the first thingsanyone reads. The strange fact is most people, when they receive a letter flipto the back to see who it's from and then proceed to read the PS. Or read theheadline on a sales page on the internet and scroll to the end. Meet them thereand load your letter with plenty of P.S.'s so that you can grab their curiosityenough to make them want to go back and read the letter from the start. 4. Special"STOP PRESS" extra bonus for ordering within deadlineHaving a"Stop Press" or special extra bonus for ordering within a deadline isanother way.This is offeredonly to those who take action before the close off date or even within alimited number of people. It could be acompetition or lucky draw prize.5. Replypaid self-addressed envelopeIf youre usingdirect mail put in a reply-paid envelope. Dont ask people to buy the stamp andfind an envelope. Include it. Think about how much easier it is to fill outthat coupon, put it back in the envelope and pop it in the post. One lessreason to put it aside. 6. FREECALL order numberProvide as many methods to reply as youcan including a free call order number. People like choice and convenience sothe more ways you have to respond the more likely you will get people to takeaction now.This applies even if you're advertisingon the net. You will of course have a prominent "submit" button whichmost people will be happy to use but there will be a percentage of people whowill prefer to pick up the phone.7. FREEFAX order numberJust as some people prefer to phone,others will happily fill out a form and fax it back. Give them an order formand a free fax number as one of the many methods they can use to respond.8. Powerfulcall-to-action copyDon't assume your prospect will knowwhat you want them to do. Many people make this mistake and don't ask for theorder.Make it clear why you are making theoffer, why they should take up the offer and exactly what they need to do torespond.9. Splitpayments to make the purchase easier to affordIf youre offeringa higher end product or service that might give people cause to think aboutit offer split payments. Consider adeposit up front with several monthly payments to make it easier for your customerto buy it now and not put it off till later. The purchase decision is a loteasier if they can spread their payments. 10.Useprominent submit buttons and buy now linksEven thoughreaders are trained to expect an order button don't make them search for it.Make your "submit" button large and prominent. A red key line aroundthe button works well. And don't wait until the end to ask for the order. Placeseveral links throughout your copy to invite your reader to purchase now. Use strong,descriptive action words like "get access now" or "buy now"instead of "click here".Using thesetechniques is how you get people to truly sit down and make a decision now.Because if you don't, then too many things can come between them and thatdecision. We all procrastinate at some stage these sort of strategiesencourage taking action now.
Tested,Techniques,Get,More,Pro