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You know very well that the world of business is dynamic. How do you handle uncertainty risk? The future is uncertain and what seemed to work very well yesterday is not a guarantee that it works today. Things change any time and the changes may bring opportunities or miseries in your businesses.Planning alone cannot completely free us from risks. Many businessmen get it wrong that if they plan well, their businesses are completely protected from uncertainty risk. Of course, there are some losses that you cannot control.The current markets are full of aggressive marketers who compete to outdo their competitors. If you fail to be alert on what your competitors are doing in the market, then you risk from losing business. Even though you realize losses in your business, the good news is that you are able to mitigate them. There are several ways you can prevent them from ruining your business. Probably you know that You notice that the marketing process you undertake everyday involves uncertainty risk. If a loss occurs in the course of executing your marketing process, then it denies you profits you are expecting after selling your services or products.Three Types of RisksA. Changes in the Market ConditionsThey result from fluctuations in the market prices. The fluctuation in the market is brought about by three factors, namely; time, place and competition. Lets discuss each factor into details. 1. Time FactorTime plays a great role in influencing prices in any market. If not well managed, then it may bring losses. Producers may manufacturer products in large quantities with the anticipation that price increases. The whole sellers and retailers stock these products in large quantities with the same anticipation. But later on, the anticipated increase in prices does not occur in the market. 2. Place FactorIt is caused when different prices of the same products and services prevail in different markets at the same time. You buy products from one market only to be forced to sell them at a lower price in the selling market hence incurring losses. 3. Competition FactorThis results into losses if you dont keep up with the competition in the market. You should be alert on what your competitors are doing in the market so as to influence your business sales.B. Natural CausesThis type of uncertainty risk is beyond your control. You just watch it when it ruins your business. Are you able to control earthquakes, fire, storms, and hurricane winds? It is impossible and only God is able. But you can mitigate the losses that arise from this type of uncertainty risk.C. Human BehaviorsThese are the risks that you create in your business. You are absolutely responsible for them. Since you are the creator, you can control them from occurring. Bad debts, shoplifting in your business and thefts are examples of this type of uncertaint risk.
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