Using,Photo,Books,Promote,Your business, insurance Using Photo Books to Promote Your Business


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Photo books are all the rage these days,and they can be very useful tools in helping to promote your business.Here are some examples of how. Portfolios: If you are in a creative and/or design-based business, you know thathaving a portfolio is your key to getting clients. Showing off yourpast work is sometimes the only way to get new jobs, and having a topnotch portfolio can often be the difference between that job going toyou or one of your competitors. There is no more elegant way to displayyour work than in the form of a hardcover photo book, and putting yourtogether will take a little bit of work, but it will be very well worthit. The key to any successful portfolio is making sure that you haveartistic, high-quality photos of your work. This can not be stressedenough. Before, during, and after every job, you need to make sure thatyou are getting photographs that show your progress, your process, andyour finished product. If you need to hire a professional photographer,so be it. If you are a larger business, you may have someone on staffthat can do this for you. If not, it may be worth your while to pick upa great SLR-type digital camera and take a few photography classes, aswell as learning some basic Photoshop skills. If this sounds like too much effort, it's not. The only thing worsethan having no photos of your work is having badly-lit, poorly composedsnapshots. If you intend to make a lot of portfolios, you should consider havingyour own binding machine on hand. The machines that make hardcoverbooks are fast, inexpensive and easy to use. The main advantage,however is that you can custom-make your portfolios to zero in on theneeds of every potential client, and you can do it in a matter ofminutes if necessary. Promo Kits, Etc.: If your business is just starting out, you can give your potentialclients, the press, and the public at large an elegant representationof your services and what you have to offer. Real estate companies, forinstance can create separate books of houses in every price range, andcan even custom-create photo books for every potential buyer accordingto their specifications. No matter what business you are in, there aremay many ways that the ability to create your own photo books on demandcan help you with the promotions end of your business. Company History Book: If your business is not so much about goods as it is services, and ithas an interesting story attached to its beginnings (or even if itdoesn't) you can put a book together about your history and give it outat events and conventions. Go and get some quality photos of the garagethat you started in, and some photos of your people at work. Write afew blocks of text about who you are, what you do, and how you gotwhere you are, and you will have a promotional item that stays inpeople's minds. Producing the Books: As stated above, it is highly recommended that you have the ability tocreate your books on-site and on demand. This gives you the flexibilityand speed that you need to get ahead and stay ahead. Article Tags: Photo Books

Using,Photo,Books,Promote,Your

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