Create,Great,Press,Kit,Whether business, insurance Create a Great Press Kit
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Whether your company is just starting out, oryou just feel that you need to make more of an impact with the localmedia, a press kit is the way to go. Here are a few tips to get youstarted. Gather Your Info. The first thing you will want to include in your press kit is thebiographical information of all the key players in your company (ifthat is you and you alone, that's all right too). Keep the bio or biosfairly short, no more than one page each. In some cases you may want tokeep it even shorter by creating one page that contains biographicalblurbs. The key is to make this page (and all your pages, in fact)brief, attractive, and readable. You will want to include at photosthat are at least thumbnail sized to go with the bios, of course. On the best paper that you can get hold of, print all of your company'srecent press releases, any newspaper clippings, website printouts, orany positive attention your company has already received. If you havebeen covered in any magazines, include copies of those sheets, printedin color. You really don't want to scrimp on appearance here. Thispress kit is meant to function, for all intents and purposes, as yourrepresentative. And as as we all know, appearances matter. If you have a company newsletter, and you feel it is fit for publicconsumption, by all means include it. If you don't you can create onepretty simply using some templates in MS Word or programs such asIllustrator and InDesign. Be sure to throw in some photographs, etc.,and do whatever you can to make it look professional. If you have sales materials like brochures or other such items that youmight give to a sales rep to hand out to clients, include them in yourpress kit. If not, create some sheets that describe your product and/orservices and that contain attractive photos both of the products and ofpeople using them, if possible, in order to provide a clear picture ofwhat it is that you do. Putting it Together The order you place these items in is up to you, but you will want totake your audience into account. Most likely you will be best offstarting out with the bio sheet or sheets, followed by the companyliterature/brochures, then the press releases and clips. Cover Letter Printed on company letterhead and high-quality paper, a letter from thehighest ranking officer in your company that explains the contents ofthe kit and provides contact information. Include a business card fromyour Communications Director or whoever it is that you would like tofield interview or story requests. Binding It A simple pocket folder is one way to go, but you can probably make moreof an impact using a simple 3 ring binder with a clear cover into whichyou can insert a custom cover or company logo. There are lots ofoptions out there to choose from, so either take a good look online orat your local copy and print shop to get an idea of what will work bestfor you.
Create,Great,Press,Kit,Whether