Putting,Together,Great,Sales,P business, insurance Putting Together a Great Sales Proposal
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Creating a great sales proposals can be thedifference between your company's success or failure. Here are a fewtips to get you started. Starting Out. For the most part, sales presentations are intended to accomplish three things: 1. To Educate. For all intents and purposes, what you are doing istelling your prospect why he needs you and your services. Here you needto not only look at the past or the present, but let your potentialclient know why your products or services will be vital to themachieving future goals. You want to appear to have the ability to seethe whole picture, to demonstrate need on their part, and solutions onyours. 2. To Sell. And not just your product or service. You want to ensurethat you convince your audience that your company is the only one thatis going to be able to properly provide solutions. You don't want tolead your prospects to anyone's door but yours. 3. To Justify. Make it clear how your proposal is going to make theirinvestment worthwhile, and when they should start to see results.Charts and graphs are very useful ways to help convey this, and themore colorful and easily understood, the better. Sections. Your sales proposal should contain the following sections: 1. Theme and Introduction. In order to ensure that your proposal getread, make sure that your theme is clear and your headline is not too"salesy." You can simply state the reason for your proposal, and howyour company is going to help your prospect achieve his or her goals. 2. Current Situation. This is where you demonstrate a clearunderstanding of your client's need, or in other words, you identifythe problem your services intend to solve. You must convey authority inthis section without appearing to be pushy or looking like an arrogantknow-it-all. 3. Objectives. In this section, you want to allow your client to seehow you will be helping his or her business. Don't make a lot orpromises, just keep it simple, use examples, and make sure it's clearthat your business is the only solution. 4. Approach. Here is where you lay out the details of how you are goingto deliver your services. This can be a little tricky, as you want tobe clear enough to be understood, but you want to make sure that youaren't give away any proprietary secrets or give them anyrecommendations on how they would be able to get the job donethemselves or elsewhere. This is a good place to include timelines anddeliverables. 5. Benefits. Present an exhaustive list of all the improvements yourclient will see as a result of listing your services. Use plain, clear,non-hyperbolic language, but be sure not to leave any possible benefitsout (increased sales, improve productivity, etc.) 6. Costs. A clear and honest estimate of what your project will costyour client. Make sure that you put this section after the Approach andBenefits, so it makes sense to your client. You may not always be ableto exactly determine costs, but you can detail the stages of theprocess so there will be no surprises. 7. Closing Statement. Hit the high points again and remind your client exactly why your company is the best one for the job. Appearance. You want to make sure that your sales proposal stands out, so bind itas attractively as you can. There are many options available, such asplastic comb, spiral coil, or even thermal hardcover binding if youreally want to impress. Article Tags: Great Sales, Sales Proposal, Make Sure
Putting,Together,Great,Sales,P