How,Put,Together,Catalog,your, business, insurance How to Put Together a Catalog
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
If your company has reached the point where youfeel a product catalog will help you serve your customers better, we'vegot a few tips for you to help you put together a great one. The Mockup. When you have an idea of hoe many products you have to sell, startcreating some sample pages, either in a software program such as (QuarkXpress or Adobe Indesign) or by merely sketching them out on the sizeof paper you intend to use. Put the pages together and put words like"cover" and "table of contents," etc., on the sheets where you envisionthese going. This is a great way to help you start to envision yourcatalog as a complete, real-world object. You should also start to sketch out individual product pages. When youare doing this, you will want to make sure there is enough room forfairly high resolution photos and enough copy to do just the rightamount of selling. In order to break up the monotony, you will want tofeature some products more than others, giving them, for example, a twopage spread, or a model shot, etc. Now is the time to start decidingthese things, and to start strategically planning how best to displayyour products for the singular art of catalog sales. The Copy. There is an art to writing copy forcatalogs, and it's far too detailed to properly explain here. You haveto use enough space to make the case for the product without taking uptoo much space - a fine line indeed. If you feel like this task is morethan you can handle, keep in mind that there are plenty ofprofessionals out there who are more than capable. Just look aroundonline for someone whose work you admire. In order to make your catalog as entertaining as possible, you mightwant to include such things as testimonials, lots of graphics, storysidebars and special offers. These are the type of things that keep youreader's eyes on the page. Another thing to consider might be anopening letter from the company president. The Cover. There are no hard and fast rules hereexcept for one: make them want to open it. Make your photographsinclude a person or people living the good life with your product. Alsohint or "tease" with special offers and the like. There are so manythings vying for the attention to the average consumer these days, soyou want to do everything you can to make sure you pique their interestand keep it as long as possible. The Order Form. Do not take this lightly! There aretoo many things to take into account when you are putting together anorder form. For instance, you want to make sure that it is clear whatsort of payments you accept, how to order more than one of a givenproduct, how to calculate sales tax, and different shipping options.One good solution? Find a good example from one of the big boys andcrib from it. Print and Bind It. Glossy? Semi-Glossy? Go down to your local printer and take a look atyour options. Remember that pages that are too glossy can be difficultto read in some kinds of light. As far as binding, a lot of companiesjust go for normal two-staple saddle stitch, but more and more arefinding that plastic comb or spiral coil bound catalogs tend to hangaround the customer's house longer before they find the recycle bin. Article Tags: Make Sure
How,Put,Together,Catalog,your,