Anatomy,Great,Sales,Presentati business, insurance Anatomy of a Great Sales Presentation
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Putting together a high-quality salespresentation can be a little bit stressful, to put it mildly. To makeit a little bit easier, we put together some of the key components thatmake up a great sales presentation. 1.Introduction. Youwill want to start, of course, by thanking your audience for theirtime. Make it clear how happy you are to be there and how excited youare at the prospect of working with them. Now would be a great time to- perhaps subtly, perhaps not - let them know how much you know abouttheir business, what their mission is, and how the product or serviceyou are pitching them will help them achieve their goals. The key is toconvey a personable attitude. Try to avoid being too salesperson-like.If you end up doing business with your company, these people are goingto want to feel like they already have a friend there, and that friendis you. Of you have support staff with you, introduce them right offthe bat and explain to your audience how terrific they are and why theyare there. 2.Main Body. While you may feel that youcan talk for days about how great your company is and the many ways inwhich you will be able to help your prospective clients, keep in mindthat you audience is essentially at a meeting - and you know how mostpeople feel about meetings. The idea is to find a way to be bothconcise and convincing - easier said than done, it's true, but thereare ways to achieve that result. When you are talking about thebenefits your potential client will see, be as specific as possible,with facts and figures and proven results. Don't go in there sellingthem pie in the sky. Be clear about what your level of expertise is,exactly how you get the job done, and the benefits they are going tosee if all goes as planned. Sell, yes. Just don't oversell. 3.Presentation Materials. Itis always a good idea to leave your potential partners with somethingtangible, and the better it looks, reads, and feels in their hands, thebetter you will be remembered when your presentation is over. There arelots of different booklet styles out there, and you should make a tripdown to your local print shop (or do some searching online) and learnabout a few of them. It doesn't necessarily cost that much more toproduce materials that are a little bit classier than the norm. If youput materials like sales books and proposals together often, you caneven buy your own machines to do the job and likely save money overtime. A couple of the more elegant styles of books are twin-loop wireand thermal bound books. Thee are the types of documents that tend tostay on your clients' shelves, rather than the recycle bin. 4.Conclusion. Thisis when you go back and hit the main points of your presentation.Highlight again your qualifications, and the potential benefits ofdoing business with you. As part of the conclusion, you will naturallywant to have a question and answer period. It is always, of course agood idea to give some thought beforehand to what questions youraudience is likely to have, and to have high quality answers at theready. Article Tags: Great Sales Presentation, Great Sales, Sales Presentation
Anatomy,Great,Sales,Presentati