Photographers,Build,Photograph business, insurance Photographers: Build a Photographic Brand through Displays


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There is no better way an Orange County photographer can build his brand than through having his work displayed in numerous locations where his target clients often visit. This is effective for a couple of reasons. First, people will be given repeat exposure to the product. Most people do not decide to purchase a product after their first introduction to it. Most professional marketers say that a person needs at least three exposures to a product before they decide to give it a try. People often go back to the same beauty solon, restaurant, bank, library and retail stores. Each time they go in, they will be reintroduced to your work. Second, people will see the display as an unbiased endorsement of your product by the savvy business owners of establishments of which they like to be patrons. In paid advertisements, regardless of who is in the ad gives the endorsement, the client will see it as being biased. After all, no matter how much the sponsor really likes the product, he is acting as a sponsor. Compare that messenger with that of a business owner who risks the reputation of his beloved business in order to display a photographer’s work. The second endorsement, although not explicit but implicit, carries with it much more credibility than does the first. When people see your work when they go to theirs doctors office, then again when they go to their favorite restaurant, then again at their favorite solon, they will soon associate you as being the established photographer in the area. The way to get displays up is really quite simple. Bring in samples of your work to the establishment. Point out how great they would look in that establishment. Ask the decision maker if he would like a facelift to his business by putting up, for free, your images. This is an offer that is too good for many business owners to pass up. The Orange County photography industry is competitive, by building a brand by putting up displays at local businesses, a photographer can be the first one who pops up in the minds of people of his city when they have a photography need.

Photographers,Build,Photograph

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