Need,Website,For,Small,Busines business, insurance Do I Need A Website For Small Business Marketing
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Lets start by asking a simple question, "do I need a website?"Absolutely, positively, yes! At the very least, you need to have a small business website so that customers, prospects, local businesses and organizations can quickly and easily find out more about you. A small business website should be a key component of your marketing strategy.Think about small business marketing this way...You might not see it as important, but to everyone around you, not having a website leaves a big ugly smudge on your credibility, professionalism and willingness to work with customers.What if you didnt own a telephone? Its a rather outrageous idea, but in all seriousness, what if you didnt have a phone or cell phone? How would that impact your small business marketing? Would your customers look at you differently? Would they think less of you for making their lives a nightmarejust to do business with you? Youre darn right they would! And all silliness aside, the same can be said about not having a small business website.But, I'm doing just fine without; why do I need a website as part of my marketing strategy?Your business has done well over the years without a website. Youre continuing to grow at a comfortable rate. Your customers are happy and youre happy. Why should you invest in a website?Sadly, youre failing to see past today. The train has already left the stationand youre being left behind! Internet usage continues to steam ahead, and people from all walks of life use the internet daily.In fact, a recent study by the Pew Internet and American Life Project found that a staggering 73% of Americans are online. Thats over 147 million adults! And even more importantly, the study revealed that 60 million Americans routinely use the internet to research products and services before making a purchase. So quit asking yourself, "do I need a website for my business," and get moving already!Customers expect to find you online!You may be comfortable without a website, but the opposite is rapidly becoming a reality for your customers. Theyve already adopted the web as a standard for conducting business with everyone and anyone. They expect you to have a small business website. And in most cases, you simply arent real to them if your business isnt online. A website is a vital component of small business marketing and the longer you shrug off putting up a website, the harder youre going to have to runjust to catch up!Small business websites are proven stimulants for growth!Respected media research firm AC Nielson recently reported: small businesses that effectively used the internet as part of their overall marketing strategy saw a stunning 51% jump in profits. And a whopping 58% of businesses reported increased growth and expansion because of their small business website. Proving that in todays information-based economy, the web is a potent tool. Even if you dont sell products directly from your website, you cant afford to be left in the dark any longer. From kicking up new business and cutting costs, to reaching niche markets and branding your companys imagea website can have an enormous and immediate impact on small business marketing.Copyright 2009 Formulis, Inc. All rights reserved.Publishers may republish this article, provided the article is used in its entirety and without modification; including copyright notice, author biography and all website hyperlinks with anchor text. Links must not use "no follow" attribute.
Need,Website,For,Small,Busines