The,Many,Uses,Online,Registrat business, insurance The Many Uses of an Online Registration Solution: Part 2


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Since,there are numerous benefits that can’t be covered in one article;we have divided this article into multiple segments. In the last issue of the Event Avenuenewsletter, the first segment of ‘The Many Uses of an OnlineRegistration Solution’ series focused on the most important andrelevant reasons for adding an online registration solution to yourevent website i.e. 24 x 7 registration facilities, instantregistration closure and automatic registration confirmation. In thesecond segment of this series, we will discuss the ‘money’ factori.e. the different ways an online registration solution reducescosts, frees up your event budget for other essentials and improvesyour profitability.ReduceMarketing SpendMarketingusing the traditional media is expensive – you have to pay theadvertising agency, printer, newspapers, magazines and billboardmanagement companies. With events like concerts that appeal to thegeneral public, you cannot eliminate traditional mass mediaadvertising. However, for specialized events like medicalconferences, you can reduce the wastage on traditional media spend byusing specialized industry specific media. Also, you can launch anonline campaign - direct mailers to doctors and banners on websitessuch as the 'All India Doctors Association' and so on. Onlinemarketing has two other advantages. The first, you can target a nicheaudience more cost effectively. Secondly, in the online space, leadgeneration is driven by a search process. When your propositionappeals the prospect, you can convert visitors into delegates easilyby adding an instant registration and payment link to your eventwebsite and/or your registration page on your mailer or banner. Bybeing able to accept registrations and accept payments instantly onyour websites, you ensure that customers are not lost due toconversion problems like procrastination, lack of a convenient methodof making payments, indecision etc. ReduceLabor, Reduce CostsBeforeany conventionally managed event, you have to a hire extra staff tohandle the registration calls, the faxes, and the walk-ins. You alsoneed to hire or allocate staff to enter the delegate’s registrationinformation in a single database. By opting to launch your eventonline,you eliminate the need for extra staff. The entireregistration process now happens directly online. The delegateregisters directly online at his own convenience and the informationis directly stored in a secure database that is accessible by youfrom any PC with an internet connection. Moreover, since the delegateenters his own information, it reduces the chance of data entryerrors. Anonline registration solution reduces your workload and frees up time,thus enabling you and your staff to work on more important planningand implementation tasks.PrintLess, Lower Costs In oldprocess of promoting your event, you would have a heavy print bill.You would have to print branded invoices, registration forms,receipts, promotional material like brochures, posters, POS materialetc. You reduce many of these expenses when you take yourregistration and payment process online. Your registration processhappens completely online, thus eliminating the need for printedregistration forms. All delegate data gets stored electronically,invoices and receipts are generated online and if required they areprinted by the delegate directly. An online registration solutionenables you to send brochures and flyer via email. You no longerspend thousands on printing. This is also extremely environmentallyfriendly which can serve as a marketing push.FewerCouriers, Postage & Other Admin ChargesWithonline registrationsolution, all your information is available on your website and youeliminate the need for paper based registration forms and brochures.Thus, you are less likely to send forms and brochures by courier orpost. This will reduction in courier charges and postage cost willalso help free up more funds for other purposes.

The,Many,Uses,Online,Registrat

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