Steps,Find,New,Customers,Norma business, insurance 6 Steps to Find New Customers

As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The

Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}Many businesses have great products and services that peopleand companies will buy. These companies have often been set up by people whoare very good at what they do – producing and delivering those products andservices.  Where they are sometimes less expert is in lead generation –that is how to find customers who could genuinely benefit from their offering,and find them at a time when they are in the market to buy. The averagebusiness person is subjected to around 16,000 marketing messages every day. Theinternet is well past the 1 billion page count, and a staggering 10 millionpages are being added every day. So how do you make yourself heard above all ofthis? There are 6 steps that if followed will make a big differenceto your ability to find new customers. They do require some careful thinking –but if you are prepared to put in the time and effort, you will be rewarded. Step 1 – Clearlydefine your benefits statements Potential customers want to hear about how your offeringwill help them. Typically they will want to move away from an undesirablesituation, or move towards something they want. If your offering can help themdo either of these, then they are potentially a customer. It is crucial thatyou talk about your offering in these terms – i.e. what it will do for yourcustomer, rather than just what it is. Step 2 – Make sureyou know who you are trying to reach With around 4 million companies in the UK, and over 50million consumers, you need to work out who is most likely to need what youoffer. This process is known as ‘targeting’, and is the next step to findingnew customers for your business.  Companies can be targeted using a number of factors such aslocation, industry sector, and company size. As well as the type of company youwant to sell to, you also need to be clear on which department or particularjob titles within the company are of most interest to you. On the consumer side, you will again need to think carefullyabout what types of people are most likely to benefit from your product orservice. Marketers typically make use of demographic profiles as a way ofdescribing a particular section of the consumer market. For example, you mightwant to target the single, female, middle-class, age 18-24, college educateddemographic. Step 3 – Decide onyour ‘marketing mix’ Many people view marketing as a very narrow range ofactivities centred around advertising (trade press, local newspapers, radio).In fact successful marketing to find new customers is a combination ofdifferent activities. As well as advertising, you can include trade shows,email marketing, direct mail, on line marketing, telemarketing, and others.  Step 4 – Put togetheryour activity plan Success at finding new customers is like playing the ‘longgame’. In other words, you will become more successful as you establish andcontinue your marketing activity. This means having a plan of what you aregoing to do each week to attract new customers. It is easy to allow yourmarketing work to slide towards the bottom of your priority list – resist thattemptation! Step 5 – Make sureyou can measure your results Finding the best ways to attract new customers is always tosome extent a case of trial and error. There is no harm in this, as long as youare able easily to see which of your activities have worked well and which havenot. In other words, you must be able to measure the results of your efforts.Many companies do this by, for example, asking on their website enquiry formwhere the customer heard about their company. This is invaluable informationthat you can use in Step 6. Step 6 – Do more ofwhat works, and stop doing what doesn’t work This seems very obvious. However, our experience clearlyshows that there are many companies out there who are continuing with themarketing they have always done – without knowing whether or not they are beingsuccessful at attracting new customers. So you need to review your resultsregularly, and do more of what works. So if lead generation is crucial to the success of yourbusiness, you can follow these six simple steps to go out and find thosecustomers. Good luck!