What,are,the,Power,Words,The,p business, insurance What are the Power Words?
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
The participant, who had been in the business for approximately a week, told me that she was going to work with the script and make it her own.No! I cried out. Dont do that! Dont make it your own!My reasoning? This participant was a beginner. She knew nothing about sales or prospecting. She had a script that was crafted by someone who was highly successful on the telephone. This particular participant did not know enough to make it her own. More than likely, in making the script her own she would eliminate all of the powerful, persuasive and motivating language used by the sales super star who had given her the script.Some words are better than others. Some words are stronger and more evocative than others. When you are on the phone with a prospect, you have about 10 seconds to grab and hold your prospects attention. If you do not do that within that first 10 seconds, your call is more than likely over. If you get through that first 10 seconds, that buys you another 10 seconds. If you get through that 10 seconds it buys you yet another...and so on...10 seconds is not a lot of time. To get through those 10-second increments, you want to use the most powerful words that you have at your disposal.If you are a beginner it is entirely possible, indeed even likely, that you may not be comfortable with certain powerful words or phrases. They may be very unlike your usual way of speaking. Even if youve been in sales for a while you might be set in your ways, accustomed to a certain delivery, and changing that might feel uncomfortable.Ive met many people who say they do not want to work with scripts because then they cannot be themselves. Remembering that your prospecting call happens in 10-second increments, you want to be the very best self that you can be, every time. That requires preparation.One of the things that Ive always loved about being in sales is that it is crystal clear. You always know exactly where you are. You are either scheduling appointments, or youre not. You are either closing, or youre not. If you are new to sales and a successful professional gives you their scriptdont change a word. That script will be your gold mine. If youve been in sales for a while and want to try out a new script, test it first. Your old script becomes your baseline. For example, make 30 prospecting calls using your usual script and keep track of the number of appointments that you schedule. Then make 30 more prospecting calls using your new script exactly as written. Keep track of the number of appointments that you schedule. At the end of those 60 calls you will know which script works better. That becomes your new baseline.
What,are,the,Power,Words,The,p