Create,Offers,That,Win,Orders, business, insurance Create Offers That Win Orders

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Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}When you make an offer to a prospective customer, you wantit to be as compelling as possible – so that you have the best chance of makingthe sale. The companies that do well at making offers are the ones most likelyto win the business. Making compelling offers can also give your lead generationa big boost, as experience shows that people are more likely to respond to suchapproaches. Here are just a few ways that you can make your offers toprospective customers as compelling as possible: Offer a choice ofpayment optionsThis applies not only to the method of payment (invoice,credit card, PayPal, etc) but also to the time you make available to pay. Awell-used example is furniture stores that frequently run the “buy now and paynothing until Christmas” offer. The same can apply to business, where you mightstructure an instalment offer or even a “payment holiday” offer. Remember thatnot every business or consumer necessarily has the cash to buy from you rightnow, so taking away this obstacle can secure the sale. Create action using atime limitEven if people really want and need your product or service,they have many other things to deal with. You therefore want them to takeaction NOW, while they are thinking about your product or service. There’snothing like a deadline to prompt action. Create action usingan “early bird” discountAs well as or rather than limiting the time of the offer,you can create early sales by offering a discount for orders received before acertain date. Many people love to feel they’re amongst the first to buy, aswell as securing a bargain. Give the customer achoice of offersHere, you’re not saying “Would you like to buy from us?” –you’re saying “Which of our many different offers would you like to take up?”There is an implied assumption here, of course, that the customer will buy –it’s just a question of exactly what he or she buys. Giving people more thanone way to say yes is a good idea. Show your offer as abargainIf your product retails at £79.50, offer it for £49.50 – andstress that this is a saving of 38% or £30. You can also offer furtherdiscounts for multiple purchases or orders whose total value is above a certainthreshold.  Reduce or eliminatethe riskBuying decisions almost always involve an assessment of risk– Will it work? Will we make the savings we need to? Will I get the benefitsI’m looking for?You can reduce the feeling of risk for the purchaser byoffering a free trail for a limited time. Most offers of this type are set upso that they automatically convert to a sale if the customer does not cancelthe free trial. As long as you state this clearly up-front, you should not havemany problems.To completely eliminate risk you can offer a guarantee suchas “If your business does not find  extrasales opportunities after completing this training course, we will refund yourmoney.” Know your marketThere are many different types of market in business – andperhaps one of the most important distinctions is whether you are looking forsales opportunities in the “business-to-business” (B2B) or“business-to-consumer” (B2C) market. Put simply, does your business sell mainlyto other businesses (B2B), or to consumers (B2C)?People in these two different types of market make theirdecisions on different reasoning. In fact in the B2C arena, buying decisionsare often more emotionally based, with logic being used to justify thedecision. It stands to reason therefore that some types of offer will do betterin B2B than B2C, and vice versa. So if you want to boost your lead generation – that is, findmore potential customers, think about making your offer as compelling aspossible.