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v\:* {behavior:url(#default#VML);}o\:* {behavior:url(#default#VML);}w\:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);} Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}For Rent Media Solutions advertisers whouse video in their marketing initiatives reap the benefits NORFOLK, Va.(August 25, 2009) Property managers who incorporate video into their marketinginitiatives see a significant increase in lead generation, according to ForRent Media Solutions, a leading apartment resource for searching apartments nationwide, anda division of Dominion Enterprises. By monitoring marketing activity in itsLEADS Dashboard, For Rent has observed that advertisers who add online videoto their marketing initiatives increase lead generation by an average of 30percent and by as much as 309 percent in some markets. In Denver, two For Rent Media Solutions properties that incorporated the Community Theater® video product into their advertising efforts saw an increase in LEADS of more than 309 percent. Community Theater allows property managers to put their communities on display through an online video commercial. Through Community Theater, potential renters get an inside look at the property of their choice. The jump in LEADS that advertisers are experiencing nationwide has been credited to these videos.Audiencesacross the nation are attracted to online video, noted Terry Slattery,president of For Rent Media Solutions. With LEADS increasing by more than 200percent in some markets, it is evident our online video product CommunityTheater is generating the LEADS that deliver leases for property managers.More than 80.7 percent of mobile users coming to theForRent.com mobile Web site can view video, according to Omniture SiteCatalyst®, a Web analytic resource. comScore Media Metrix shows that 81.2 percent of the total U.S.Internet audience viewed online video in June 2009. The average online videoviewer watched 453 minutes of video, or nearly 7.6 hours.A recent survey of more than 400 senior-level decisionmakers, conducted by PermissionTV, shows online video is the top priority fordigital marketing budgets. Nearly 64 percent use online video for brandedcontent and video destination and more than two thirds of respondents reported thatstrengthening relationships with existing customers and prospects is theprimary goal of online video initiatives.To learn more about Community Theater, please email [email protected]. About For Rent MediaSolutionsHeadquarteredin Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprisesand a leading resource for choosing your next apartment for rent.As the multi-family housing solution for apartment seekers and propertymanagers, For Rent Media Solutions operatesFor Rent Magazine® andpublishes 99 magazines covering more than 190 markets nationwide. In addition,For Rent Media Solutions operates four addition websites, including ForRent.com. For RentMedia Solutions is a company dedicated to the needs of the apartment industry,bringing prospective residents and apartment communities together.About Dominion EnterprisesDominionEnterprises is a leading marketing services company serving the automotive,enthusiast and commercial vehicle, real estate, apartment rental, andemployment industries. The companys businesses provide a comprehensive suiteof technology-based marketing solutions including Internet advertising, leadgeneration, CRM, Web site design and hosting, and data management services. Thecompany has more than 45 market-leading Web sites reaching more than 16.7million unique visitors, and more than 450 magazines with a weekly circulationof 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employeesin more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com. ###
Online,video,increases,lead,ge