Pillars,Every,Business,Success business, insurance 2 Pillars To Every Business Success

As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The

IfI were to ask you about your business and what you do, how would you answer? Wouldyou respond with … “I’ma coach. I help people overcome their fears.”“I’ma hairdresser. I make women feel beautiful.”“I’ma professional organizer. I help people live simpler lives.”“I’ma builder. I build people’s dream homes.” Ofcourse, this is the typical way you would answer such a question, but is itcompletely true? Ifyou honestly regard yourself in this way, you may be missing the two truepillars that are the foundation to your business success – marketing and sales. Withoutthese pillars you have no business, for it is on marketing and sales yourbusiness is built. Youmay have the best, easiest, fastest, most long lasting product or service, butif no one knows about it or knows how to purchase it, it means nothing. Onthe other hand, you may have a mediocre product or service that meets a basicneed and even though it isn’t the best, has created a huge demand and followingthanks to powerful, persistent marketing and the ability to secure the sale. Thinkabout McDonald’s. Many would agree that they do not make the best tasting or healthiesthamburger in the world, however, when asked to name a fast food chain, mostpeople will answer with “McDonald’s” because the business’ number one focus isand has always been on marketing, not making the best burger. Marketingis how you create top of mind awareness in your industry. More important thanyour product or service is the awareness that it exists. Marketingmust be your number one objective as a business owner. Here are a few ways toget known. -        newspaperads or articles-        signs/posters(on vehicles/hydro poles/bulletin boards)-        web site-        writingarticles or stories for industry publications-        door-to-doorvisits-        brochures-        businesscards-        referrals-        mailings-        phone calls-        e-mail-        jointventures (partnering with others)-        publicspeaking-        attending networkingevents-        TV/radiocommercials or interviews-        display attrade shows-        sponsoringevents-        volunteering-        joiningcommunity groups Thisis where 80 percent of your time and effort must be spent if you want to createbusiness success. Thesole purpose of marketing is to create awareness followed by action to contactyou, and once you have achieved this result, you shift to pillar number two --sales. Tosucceed in sales is a matter of mindset. If you regard salespeople as pushy,unauthentic and self-serving, you will fail miserably at securing clients andcustomers. Salesis about serving, understanding the wants and needs of the prospect anddetermining whether or not you can provide a solution. To become a mastersalesperson, you will require confidence, a strong belief in what you’reselling and a genuine desire to help others more than yourself. Let’ssay you purchased a new chair for your office and you absolutely love it. Yourlegs don’t cramp up anymore, your back pain is gone and you can sit in it forhours and feel fantastic at the end of your workday. Wouldyou share this with your friends and colleagues? Absolutely! Let’ssay you tell ten friends about it. You’re enthusiastic, even passionate abouthow great the chair is. You know your friends have sore lower backs and want totake away their pain. After sharing your results, you encourage them to get onefor themselves. Fiveof them follow through on your recommendation and buy a chair. Whathave you done? You just sold five chairs! Whenyou look at sales from this perspective, it isn’t sneaky, self-serving oraggressive. Youacted out of passion, honesty and a genuine desire to help someone else andyour friends responded as most prospects would – by trusting yourrecommendation and following through with action. Marketingand sales are the pillars to your business success and both require skills andmindsets that you can learn.  Makethe commitment to invest the majority of your time into learning and practicingthese skills over any other business activity and you will be astounded by theresults you create. Youare in the business of marketing your coaching, hairdressing, professionalorganizing and home building service not in the delivery of it. Adoptthis mindset, take the right actions and you will enjoy business success fasterand with much more enjoyment than you ever thought possible. 2007© Laurie Hayes - The HBB Source