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Why Erik Rides a Limo: His Internet Marketing StrategyIn 2003, Erik brought his first laptop home without a hint of what he exactly wanted to do, except to follow what others have been doing: chat online. He was sold to the idea of online dating, and believing that chatting online is a cheaper alternative than downing bottles of beer at the local pub, at exactly 9 AM, Eastern Standard Time, he hit off his first key: www The rest was history.Today, Erik owns 120 websites and a vibrant company employing 12 people in a plush condominium he also calls home. His online dating was a success, having found Jane, but he hit jackpot with online marketing. What turned out to be a pastime became a lucrative endeavor for a guy who was not computer savvy to start off with, and whose only concept of a mouse was that little pest chewing up his shoe lace. Jason, also hit his keyboard in 2003, precisely with the same line of thought, but with a little twist: to charm an Asian. He has a leaning towards Asian women because his mother was half Taiwanese. However, when he got online, he found something he loved to do, so he ventured into online marketing, too.Four years later today, Jason is still driving his old and weather-beaten pick-up truck, while Erik drives around town in a shiny limo. Did Erik hit the online lotto? Of course, not. Erik merely uncovered a marketing truth, which Jason and his peers saw, but dismissed as something less relevant. They followed the trail where all others have gone, while Erik stayed and pondered on what was already there, until he found an Internet Marketing for Online Business:1.) BUILD TRAFFIC REGULARLY. Get more people to view your site; by law of numbers, more viewers = the greater is the possibility for online conversion. Building traffic however is not a spur of the moment activity. It should be a life-long (for as long as you want to build and develop your online business, that is) process. It should have a well-thought of plan - a master plan. 2.) CONVERT AT EVERY OPPORTUNITY. Present your website in such a way that leaving it becomes difficult. Enthrall your online visitors with your designs, but do not be carried away too much. No matter how attractive your graphics are, its content that can sustain your online viewers interest, which will make them pay you another visit.Content however must not only be entertaining but persuasively interesting. It must drive home the point that it is to your viewers advantage if they follow your calls to action. Build trust. Your website should not oversell its message, as this gives rise to skepticism. Provoke interest by providing facts they can check out with other online sources.Is your site easy to navigate? Nothing else can drive your online visitor away faster than not being able to accomplish a particular task on your site, because of navigational problems.Track improvements on regular basis. You will only know how far you have gone if you compare yesterdays performance to todays gain. Adjust when necessary. Flexibility has its own power.In the final analysis, unless you convert effectively, you cannot expect to create a lucrative source of income from online business. Traffic alone, though very helpful, cannot cut the chase from online obscurity to online success.
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