Huntington,Beach,Wedding,Photo business, insurance Huntington Beach Wedding Photographers Need Compelling Web P
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You are the owner of a savvy, growing, OC photography business. You've done enough search engine optimization work to get on the first page of a number of terms with "local city name" plus "photographer." Google Analytics confirms people are clicking onto your site from the desired key words. However, you are not getting contacted to book sessions. What can be done? This article suggests how an OC wedding photographer can translate site hits into bookings. First, if you are a photographer who offers wedding and portrait services, make it easy for your customers to find the page with the correct material. Wedding photography and portrait photography are two different beasts. Importantly, brides looking for a wedding photographer are generally not willing to sift through and look at a number of family or senior pictures before seeing bridal portraits. There are too many other sites that will provide the information she is looking for right away. On the flip side of the coin, a grandmother looking for sample family reunion beach pictures will generally not sit through the viewing of a number of bridal portraits. There are simply too many available sites (your competitor's site) which directly provide them with the information for which they are looking. One way to get your clients to the correct location of your site quickly is to have a splash page that offers a directional choice: Wedding Website, Portrait Website, or Blog. This way, right up front they are able to get to get to the major category that they desire. Another key to keeping people on your site long enough to contact you is to be extremely selective on the images they initially see when they come to the site. You may have a few images of which you feel passionate about. You may have a few images which a particular age group or market segment feels passionate about; however to really increase the number of contacts you receive from the web select the top five images in your portfolio which most people feel passionate about. This information can be obtained by surveying a number of different people who you think may be in your target market group and asking them which one - of all the images you are showing on your site - is most compelling to them. As you ask this question to a number of people you will begin to see a pattern develop. There are certain images that resonate with a wide variety of people. Choose these images to be the first images seen on your site. The photography industry is competitive. By creating a compelling web page a photographer can increase the number of people who contact him through the site to setup bookings.
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