Choosing,Effective,Gift,Shop,P business, insurance Choosing Effective Gift Shop Point of Sale Merchandise


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Normal 0 Your gift shop’s point of sale area is the checkout counter,where the register is located, and because many impulse purchases take place inthis area it only makes sense to create an effective point of sale merchandisedisplay. But what kind of merchandise should you include in yourpoint of sale display? And, for that matter, how should you display themerchandise?Below are three ideas for point of sale merchandise for yourgift shop, as well as suggestions for displaying those products. Bulk Wrapped Candy For point of sale merchandise displays, it’s best to usebulk wrapped candy rather than bulk unwrapped candy. Why? Simply because it’seasier and more convenient for customers, and customers are more likely topurchase items that are easy and convenient. For example, in order to purchase unwrapped candy, thecustomer is probably going to have to find some place to set his or her otheritems (because we’re at the point of sale location, it’s pretty safe to say thecustomer is already going to have items in his or her hand), look for theavailable bags or containers in which to scoop the candy, and then scoop thecandy. You might not think that sounds very complicated, but to a mother withher arms full and an impatient toddler in tow, it’s definitely more troublethan it’s worth. Make things easy on your customer by creating a gift shoppoint of sale merchandise display of bulk wrapped candy. You can display thecandy in traditional plastic containers or glass fish bowls and all thecustomer has to do is reach in and grab a few. Don’t have time to create yourown display? Look into pre-filled displays like lollipop trees designed tostand on the floor by your countertop or on the countertop itself. Novelty Toys Novelty toys are great ideas for gift shop point of salemerchandise displays. Novelty toys are small, so your customers can quickly andeasily grab them, and they’re perfect for customers of all ages: Children usethem as playthings and there are many styles available that are designed foradults to use as stress relievers. Just like you can with bulk wrapped candy, you can createyour own novelty toy display or purchase a pre-filled novelty display. Too, ifyour checkout counter is near a wall, don’t discount the benefits of creating anovelty toy display on a slat wall or pegboard display. This would increaseyour point of sale display space by leaving the countertop free for other kindsof merchandise. Gift Cards What’s a gift shop without gift cards? Most gift shops display their gift cards on large shelvesdesigned for floor or wall displays, but if your store is having a sale oncertain kinds of gift cards, or there’s a particular brand of gift cards you’dlike to focus attention on, consider creating a point of sale display for them. There are many ways you can create card displays foryour gift shop point of sale merchandise display, but the easiest display rackto use is probably the traditional post card racks.

Choosing,Effective,Gift,Shop,P

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