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Normal 0 Youve probably seena display of impulse merchandise in every retail store youve been in, and ifyour store doesnt yet include one or two of these types of displays you couldbe missing out on lucrative revenue! The best kinds ofimpulse merchandise items are generally small, low cost items customers caneasily grab and not feel guilty about purchasing once theyve left your store.Candy items and small novelty toys for their children are some of the most popularkinds of impulse purchases, but as youre deciding what kinds of merchandise toinclude keep two points in mind: The kinds of customers your store usually sees. For example, if your store caters to children or adults who often shop with children, candy and small novelty toys might make the best impulse purchase displays.Your stores bestsellers. If you already know of a few inexpensive, small items your store tends to sell a lot of, consider creating an impulse purchase display filled with these items. Below are threeideas for creating your own or purchasing pre-filled displays or retail impulsedisplays for your store. Countertop Displays Are Ideal for Retail Impulse Purchases Countertop displaysare the most ideal for retail impulse purchases, and for two reasons: The customers are stationary, so its more likely theyll spend a minute looking at whatever product has caught their eyes.The customers are checking out, and that now or never feeling makes it more likely theyll add on the extra merchandise. Once the merchandise items are in their hands at the checkout counter, theyre less likely to change their minds. You can findpre-filled displays racks for your countertops filled with popular candies ornovelty toys. For example, many distributors provide store owners with aselection of pre-filled lollipop trees and plastic containers filled withcandies like Jawbreakers or Gumballs. You can use commondisplay fixtures such as colored or clear plastic containers, revolving bucketracks, post card racks, spinner racks, or pegboard displays to create your ownimpulse purchase display. Create Floor Displays Near Your Countertop for Retail Impulse Purchases Although countertopdisplays are best for retail impulse purchases, theyre not the only options.You can create floor displays throughout your store and especially near yourstores checkout counter with impulse purchases in mind. As with checkoutcountertop displays, you can find floor display racks already filled withimpulse purchase merchandise or you can combine the same kinds of racks withyour customers favorite candies and novelty toys to create your own retailimpulse purchase displays. Hang Wall Displays Near Your Countertop for Retail Impulse Purchases Wall displays of impulsepurchase merchandise are similar to floor displays theyre not quite as idealas countertop displays but, positioned near your countertop or in an area oftenfrequented by the kinds of customers who enjoy that particular merchandise,they can be rather effective. You can find walldisplay fixtures already filled with popular candies and novelty items.Usually, these fixtures include levels of buckets filled with impulsemerchandise and are designed to mount on your wall. If you already have wall display fixtures suchas slatwall fixtures and acrylic containers for hanging, you can create yourown wall displays for retail impulse purchases.
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