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Before you get all excited about building an opt in emailcampaign through a capture page, ask yourself which is more important:the quality or quantity of the contacts in your list?If you ask me, I would rather have people on my list whom I havepreviously communicated with, rather than a list of prospects I haveyet to get to know.In the Small Business List Building book I advise small business ownersto attract, engage and develop a relationship with prospects first,before directing them to a capture page to become part of theirbusiness email lists. Call your prospects, send them relevant emails,invite them to seminars or give out freebies.Whatever you do to get their attention, make sure it is valuable tothem, not to you. By doing this, you can be sure that your prospectsare more likely to opt-in to your contact list when they get to yourcapture page.Using a capture page or landing page is a great marketing strategy tobuild an opt-in email list, but as I have said, it is more effectivewhen you have already established a relationship with your prospects.Small business owners should understand that capture pages are not theend-all and be-all of email list building. Sure, it can help drivetraffic to your site, but it is the quality of prospects in your opt-inlist that matters. Someone who has already been to your website, hasresponded to your emails or has commented on your blog is a warmprospect and a potential buyer. This is who you should be going after.Creating capture pages should be an essential part of your customerrelations building system and I know you are excited to learn how tocreate effective, quality capture pages. You definitely need to learnwhat makes a great capture page -- one that attracts prospects to signup for your emailing lists and produces a high rate of conversion.Small Business List Building discusses this in more depth, but have athink about these two important issues first: WHY should you want tolure your prospects through a customer relationship building system andultimately, to your contact list, and why should you never bombard themwith every offer under the sun. I will be exploring this in a futurearticle. Article Tags: Email Lists, Capture Page, Small Business, List Building, Capture Pages
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