Orange,County,Photographers,ca business, insurance Orange County Photographers can Increase Revenue by Focusing
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By demonstrating the value of large prints an OC wedding photographer can often offer a superior product to his clients and increase his revenue. Large prints can bring greater value to clients. A client after completing a session has invested a substantial amount of time and money (session fee). A large print allows that client to get more from that investment. An Orange County photographer will likely increase his revenue by selling larger prints. While an 8 x 10 will usually sell for between forty and fifty dollars, a 24 x 30 will often sell for twelve hundred dollars or more. In order to demonstrate to his clients the value of a larger print, a photographer can use a computer and connected projector. When a photographer sits down with his clients to show them their pictures, she should project the images at the largest size for which his studio and equipment will allow. This has several advantages. First the client will be able to better determine which images they like the best. The large size will allow them to see detail they would not be able to see looking at a smaller image. This will give them a sense of what a viewer will see when the image is five inches from their eyes. Second it will allow the client to see the impact that a large beautiful image will have hanging in their home. You should not pressure your clients to purchase larger images. Simply show them the difference. The demonstration should be strong enough for them to see the value of a larger image. If after being educated on the difference they still find the smaller prints better meets their needs, then go with the smaller prints. The name of the game is providing what your client desires and more. After looking at the images blown up large, ask your clients what size they were considering. If they say an 8 x 10, demonstrate what an 8 x 10 would look like hanging on a wall. Most photography projection software will allow you to change the size of the image on the fly. First show the image large and then in small and then in large again so they can see all of the detail they will be missing by going with the smaller image. You and they will be amazed at the lower levels of emotional impact the smaller images have. In order to survive in the competitive OC photography industry, a photographer should continually seek ways to add value - especially when that added value will increase the businesses revenue.
Orange,County,Photographers,ca