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A web site should augment your existing income and allow you tountether yourself from your office, giving you the option of makingmoney from your home, your vacation condo or anywhere. Is your sitedoing that? Marilyn, a NYC based psychologist wanted her web site to dojust that.She had a professional-looking web site that was getting a good numberof visitors, but very few of them were calling her, much less signingup for her services.Why not? Why weren't prospects visiting her web site and then immediately picking up the phone? And what could she do about it?Website marketing is about attracting attention; moving people tobecome prospects, to try your products and services and to sign up foryour top end services or buy everything you sell. For many it can seemcomplex and overwhelming but it's simply a matter of helping peoplemove from point A to point B to point C.Every web site and business owner wants their prospects to become highpaying clients, but most web sites don't provide prospects withpathways to follow from point A to B and to C, to become mid-level orsuper clients.Let me explain...Imagine that you're opening a new restaurant in a three-story building.The first floor is the lobby or waiting area. Moving up to the secondfloor, customers can order individual items from your menu a la carte;the prices range from $5 to $19. Customers who move up to the thirdfloor can enjoy a spectacular view and a 4 course, fixed price dinnerserved with wine for $70.You're ready to open the doors and start making money. There's just oneproblem. The architect for your building didn't include any staircasesor elevators. People can't move from one floor to the next.Of course, no one would build a restaurant like that but in fact, thatis how many online and consulting business are structured. One of thebiggest marketing mistakes people make is not providing prospects withoptions for moving from point A to B to C. In many cases the pathwaysdon't exist or the doors to the stairs aren't obvious.Ready for your web site marketing to generate more paying customers and or super clients?Want to make it easy for prospects to become super clients? Marketingpundits will tell you that to get prospects to buy your top endservices, you first need to get them to buy your $29 product, then your$200 product, and then these customers will be ready to spend thousands.It's true you need to create simple and obvious pathways for prospectsto follow to become clients, but don't take this linear pathway ideatoo literally. While some people will take the easy path you provide,other's will want to create their own. Give your prospects multipleways to try out your products and services.Structure your web site marketing pathways with the following in mind:1. Your first marketing goal is to get people in the door so they canget to know you. The best way to do that is to give something away forfree. Offer prospects something they want. If you are opening arestaurant, free beer or wine would be a start. Online, free reports,online courses, or audio and video files can be successful offers. Orif you market physical products, you can motivate buyers with specialoffers or contests.2. Once you've got a prospect interested, the temptation is to try tomake a sale right away. Don't. Take a deep breath and count to three.Rushing the sale can kill it. Prospects become buyers once they aresure you are credible and your products or services are a fit for theirneeds.You've gotten their attention with your free offer. Now educate themabout the core areas where you can provide assistance. Give prospects asample of your best goods. Finally, explain the solutions you offer interms of their problems and how you solve them.3. Your freebies will attract three basic types of prospects: peoplewho like freebies and aren't buyers; people who have limited budgetsbut will buy your entry and mid-level products; and people who haveunlimited funds and may buy one of your entry-level products or mayjump right to your top end services.4. You'll make the most money from people who buy everything you sellor who spend tens of thousands of dollars on our services, so how canyou get more people to become these super clients?Every web site and business owner wants their prospects to become highpaying clients. The more you give away, the more prospects will movefrom testing your free stuff to immediately becoming your best clients.Imagine if instead of just offering free peanuts in the lobby of yourrestaurant, you offered a sampling of the best appetizers served on thetop floor along with wine to match. More people would be likely tobecome high-end spenders on their first visit, assuming your buildinghas stairs or a high-speed elevator. When you offer a bigger carrot orbetter bait - you'll attract more prospects with larger budgets.Does your web site marketing provide paths for prospects to become super clients? Take a minute to answer these questions:1. What do you do to attract prospects, e.g. to get them in the door?2. If you sell pricey products or services, do you have a low-cost way for people to get hooked on buying from you?3. What pathways do you provide to move first-time customers to become second time customers and spend more?4. Do you provide enough for free to entice some prospects to immediately become super clients?Ready to make your web site marketing sell and get all the superclients you can handle? Use these 4 simple steps to market your website and get your prospects in the door so they can become loyalclients. Article Tags: Become Super Clients, Site Marketing, Move From, From Point, Super Clients, Become Super