Generate,Higher,Returns,from,Y business, insurance Generate Higher Returns from Your Innovation Investments: 10


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One way to establish market differentiation is through the introductionof innovative new products. Establishing that differentiation is onething, but maintaining it is quite another. Here we have put together aten part series on how to generate higher returns from your innovationinvestments. From our series of highly informational articles,companies will learn: how to treat innovation as a cross-functionalbusiness process, how to align innovation execution and businessstrategy; how to create sustainable innovation; how to train yoursenior executives to successfully execute innovation initiatives; howto effectively manage process and project management; how to measureperformance of your processes; how to ensure broad stakeholder buy-in;how to understand the importance of product roadmaps; how to providethe tools necessary for successful product innovation; and finally, howto ensure that portfolio management coincides with process management. Here is one of the ten practices that leading innovators use to increase the payback from innovation spending: Ensuring that Portfolio Management Coincides with Process Management.Ensuring that Portfolio Management Coincides with Process ManagementAword to the wise for organizations intent on adopting a productportfolio management system that does not also support your innovationprocess: it won’t work!Effective product portfoliomanagement requires good quality technical and business data that canbe gathered and analyzed on a regular basis to support smart innovationinvestment decisions. Unfortunately, most organizations lack adependable, systematic way of gathering and accessing the informationnecessary to make informed judgments about proposed new products. Thebest way to support effective decision-making is to implement arigorous innovation process and an automation solution that will makethat process easy-to-use. A viable, technology-enabled innovationprocess blends process and portfolio management capabilities that makedata-entry intuitive. With the right system in place,documents, product roadmaps, and other project information needed forgate meetings and other decision-making forums can be completed inminutes. This represents practical value to end-users who, because thesystem makes their lives easier, are inclined to use it. Adoption ratesare higher, and there is a corresponding increase in the quality ofdata in the system. If everyone in your company is vested inthe process, innovation will no longer be a corporate buzz-word. Itwill be the way you do business.For more information on the toppractices that leading innovators use to increase their returns oninnovation spending, look for the preceding articles of this ten-partseries: Providing the Tools Necessary for Successful Product Innovation, Understanding the Importance of Product Roadmaps, and several other informative articles on generating higher returns from innovation investments.

Generate,Higher,Returns,from,Y

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