Use,Your,Event,Website,Increas business, insurance Use Your Event Website to Increase Registration & Attend
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Today, majority ofpeople are Net Savvy and they rely on the internet (i.e.websites) as their primary source of information. By launching yourevent online, you can make your event information available to yourtarget audience on a 24 x 7 basis. Currently, your eventwebsiteis just a convenient source of information when itshould be your most powerful salesperson. Here are some tips on howyou can maximize the potential of your event website:Website: Design &Content If you haventcreated a website for your event, here are some facts to keep inmind:Make sure yourwebsite is visually appealing and appropriate. If your website isnot attractive, you will not be able to keep the visitors attention.Ensure thatyour content is clear, up-to-date and relevant. Website users scanpages so dont use long sentences and paragraphs, highlight keywords and use descriptive headings. Make it easyfor interested parties to regW, the womens show, ExploringMethods to Help Babies Develop Healthy, Active Feeding Habitsisterby including Register Now buttons of all pages. Add yourwebsite address on all sales, marketing and communication material.This serves as a double purpose as it not only Use Your EventWebsite to Increase Registration & Attendancehelps youpromote your market, your event and your website, but also reach outto delegates who are interested but cant spare the time to comedown to your office for details.Search Engines:Create a strong online presence Here are some steps you can take toensure your website ranks high on search engines: Keep content rUse Your Event Website to Increase Registration &Attendanceelevant Use descriptivekeyword phrases Add alttags to graphics Add asitemap webpage Invitations,Newsletters and Emails: Promote your event & website in allcommunicationUse onlineinvitations, newsletters and emails to promote interest in yourevent. When designing online communication, make sure: There is a short summary about the event with links to relevantcontent pages All relevantevent information such as event location, cost, date, time isincludedAdd a BookNow button to the invitation, newsletter or email with a link tothe registration page, to encourage the recipient to registerimmediately Include aTell a friend link in your communication and get yourdelegates to market your event for you.Registration andPayment: Make it SimpleThe more complicatedthe registration and payment process, less inclined is the delegateto register. So, keep the registration and payment process short andsimple. Offer an online registration form on your website. Ask only foressential information- remember, users have a very short attentionspan. Offer anonline payment option. Include a security certificate or yourprivacy policy to reassure them of their data security.
Use,Your,Event,Website,Increas