Bringing,Back,The,Old,Evisu,On business, insurance Bringing Back The Old By Evisu
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One of the most popular brands of clothing lines today is evisu orevisu genes. It is a designer clothing company that specializes inproducing premium denim wear through traditional, labor-intensivemethods. Founded and manufactured by Hidehiko Yamane in Osaka, Japan,evisu genes became widely recognized across the world for its vintagelooks and traditional Japanese fashion. But when and how did all ofthis started?It was in 1991 when Hidehiko Yamane formallyfounded the evisu genes through his research and planning on how toreproduce a perfect pair of vintage jeans. Trained on the old ways oftailoring, Yamane was very disappointed on how far the jeans of todaywere created from when he was still learning the ways of a tailor. Withhis passion and love for vintage jeans, Yamane started his gruelingsearch on how to produce an authentic vintage jean. This needed thegathering together of various bits of machinery, noneof which had been produced for the last 40 years, which are required tomake authentic vintage jeans. The initial production line allowed about 14 pairs of jeans a day to beproduced and each of them was lovingly hand-painted with the now famousseagull logo (Kamome) by Yamane himself. Evisu (also written as Evis orEbisu) is the name of the Japanese folk god of money who is usuallyportrayed with a fish and a fishing rod. His name was selected for thenew venture as money and fishing are two of Yamane's five favoritethings.Although initially evisu was more a labour of love than a commercialventure, Evisu jeans captured the imagination of the detail-obsessedJapanese fashion crowd, spurring a revival of interest in vintage denimwhich has now spread across the world. In the early 90's Yamaneintroduced a tailoring line, followed by fishing and golf lines.In 1999, he introduced a ladies fashion line called Evisu Donna tocomplete the development of Evisu as a full-fashion range going farbeyond a jeans brand. Evisu now has 65 shops in Japan.InMarch, 2006, the company and Yamane was reported to Tokyo DistrictPublic Prosecutor's Office along with another firm on suspicion of taxevasion.Yamane and the two firms stand accused of concealing more than 500million yen of income as well as evading some 160 million yen in taxesover three years.
Bringing,Back,The,Old,Evisu,On