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One of the many popularwomen's clothing brand today includes a clothing line recognizedthroughout every concert and MTV that Destiny's Child made throughoutthe world. This brand is popularly known as the house of dereon. Partof what called attention to Destiny's Child, besides their obvioustalent, was their one-of-a-kind fashions. Their style set them apart,yet gave the group cohesion as a similar style, color or garment wasworn by all the members.The house of dereon is a women'sclothing brand introduced by singer Beyoncé Knowles and hermother/stylist Tina Knowles. It is said that every style is inspiredby three generations of women in their family, with the name "Deréon"paying tribute to Beyoncé's grandmother, AgnèzDeréon.The clothing mixes hip-hop influences, such asits use of denim, with ultrafeminine flourishes like embroidery andruffles. In an interview with Ebony magazine Beyoncésaid "I love the clothes from the '70s, my mother's clothes. Ilove clothes from the '40s, my grandmother's style, so elegant. Wewanted to take elements from my grandmother's legacy--the beadedlace, lush colors, fine fabrics--and mix them with clothes from mymother's generation and my generation."The first houseof dereon pieces was first seen on every Destiny's Child MTVs. WhileBeyoncé was performing in the group Destiny's Child, hermother Tina would design and sew their outfits, especially when thegroup was first starting out and did not have much money or access todesigner clothing.Expanding the brand, Beyonce and her sisterSolange Knowles launched the junior line Deréon that is gearedtowards younger consumers and is more reasonably priced. Dereon wasintroduced in 2006.The tag line for Deréon is "Wherethe sidewalk and catwalk meet". This line includes morecasualwear, such as sweatpants and embroidered hooded sweatshirts.Both women are models for both clothing lines and are featured onmost marketing campaigns. In 2007, members of Beyoncé'stouring band, Suga Mama appeared in print ads.As for theline's latest venture, Beyonce and her mom have designed a collectionof vintage-inspired dresses that will be available at Bloomingdale's.The line is based on the 50's-style dresses that Beyonce wore for herrole as Etta James in a film called Cadillac Records.
The,Dereon,Clothing,One,the,ma