Video,Advertising,Platform,Exp business, insurance Video Advertising Platform: Exposure is the keyword
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dvertisingindustry has undergone a revolution with the advent of videoadvertising Mostpeople these days have neither the time nor the presence to read longtext ads. In fact, most people dont even bother to check theClassifieds sections on the newspapers. Same goes for adscirculated in the form of flyers or handbills. Forinstance, the telecast of a Super Bowl game aired on prime time mightbe the perfect time to reach millions of consumers at one go. Thereare several mediums of showing video ads to prospective consumers,such as, Television This is still considered to be the best medium by mostadvertisers who want maximum exposure to their ads in a short time.A 30-second time slot during a Super Bowl game or the Academy Awardstelecast might register millions of views within a miniscule amountof time. No other medium has been able to match this. However, themain caveat is the cost. A 30-second timeslot on prime time TV maycost the advertiser thousands of dollars. Besides, there is nosurety that a prospective consumer wont be busy with a householdchore at that specific moment the ad is aired. Thus the money of theadvertiser may be wasted to some extent. Most advertisers stillconsider the tradeoff to be significant enough, however. Videoposting websites There are many free sites on the Internet these days, whereadvertisers can post the videos of their ads for free. Sites likethese can get millions of hits, but the advertiser cannot be surethat the ads are viewed by the people who are actually interested inthe products depicted in the ads. Videoadvertising networks These are sites where consumers go to search about specificproducts. They can then see the ads about products related to theirsearch terms. This gives advertisers targeted exposure, because theydo not have to waste their hard earned cash on showing ads to everyperson who comes along. The fee for posting ads on these is veryaffordable, and gives great value for money to advertisers.Videoadvertising networks arefast gaining popularity as the number one medium for posting adsamong advertisers worldwide. The value for money and targetedexposure for posted ads make these sites valuable tools foradvertisers indeed.
Video,Advertising,Platform,Exp