The,Positive,Results,Prioritiz business, insurance The Positive Results of Prioritizing Customer Service
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At a time when the economy is forcing many companies to cut back onpersonnel and automate every aspect of customer service they deempractical, a few companies are maintaining their commitment toexcellence in customer service. Virtually every industry has takenadvantage of the efficiencies made available by the internet andcomputerized phone systems. In many instances, the technology availableadequately performs the essential functions required. But all toooften, this technology distances the company from the consumer, and canbecome a barrier to meeting all of the needs of the customer. Overtime, it can create a corporate culture that undervalues the importanceof a sincere commitment to the customer. These days, finding a companythat combines the efficiencies of electronic ordering with a genuineinterest in meeting the needs of their customers is a real challenge.One of the rare exceptions we found was, ironically, in the medicaluniform industry at a company called Medelita. The irony is thatuniforms are supposed to be the same and sold en masse. But as thiscompany likes to say, theyre anything but uniform. Their commitmentto customer service, as well as their attention to quality as seen intheir lab coats and scrubs made exclusively for female physicians,clinicians and nurses exemplifies their dedication to the customer.When asked about the cost of providing such personal service, MedelitaFounder, Lara Manchik, explained, The cost is more than offset bycustomer loyalty. Great customer service is becoming a lost art.Consequently, differentiating ourselves by making that extra effort toaccommodate every request possible is a challenge we actually welcome.Each time a new customer experiences our personal touch, they become anadvocate and a life-long customer.The testimonials on the Medelita web site support precisely what she says.The order arrived yesterday, right before leaving for her birthdayparty PERFECT TIMING! I want to thank you for getting the order readyso quickly. She really LOVED the gift, and she thinks once her friendsat med school see it, they will too. Again, many thanks youve gaineda loyal customer.Alfredo R.Guaynabo, Puerto RicoThank you so very much for expediting the lab coat order. Thegarments were received on time and made for a wonderful and timelygift. Customer service such as what you have demonstrated is rare andvery much appreciated.Simon L., MDHoward Beach, NYAs promised, the medical scrubsarrived today and they are perfect! They fit perfectly, and arecomfortable and beautifully made. Not a day goes by that I do not get acompliment on the lab coat I purchased. Although pricey, I am temptedto order a second one.Bonnie B., PA-CPlano, TXIn a troubled economy, this company has pursued and benefited from acommitment to exceptional customer service that contrasts sharply withcurrent corporate trends.
The,Positive,Results,Prioritiz