Why,Radio,Advertising,Could,th business, insurance Why Radio Advertising Could be the Best Thing you Ever did f


Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc


Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn’t test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores. A good friend of mine, who’s also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.Regardless, radio should not be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market.However, I feel there are possibilities beyond merely reaching local customers.Internet radio shows are starting to take off in a big way. That means advertising and sponsorship opportunities are also taking off. In addition, “offline” methods have been shown to be pretty effective at driving traffic online. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your mix. If people already know you (which they might in your local market) they’re more likely to be loyal. And they’re more likely to send other customers to your site. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. (A viral campaign is when your customers send promotional items about your business such as e-mails, articles, Web site urls, etc. to their friends and family members.)Below are some other positive reasons to use radio:* Affordable — when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot ain’t going to do it. To reach your target market, you need to purchase several spots. That’s why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio — for instance, buying less spots but running them all in one or two weeks, so your customers are more likely to hear your message.* Psychological, if you voice the commercials yourself — hearing your voice makes people feel like they “know” you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.)People tend to buy from people and businesses they know and trust. Hearing your voice helps them feel as if they know you. These psychological aspects may be another reason to consider running a few radio ads in your local market even if you have an Internet business.* Speed — you can get your spot up and running in no time.* Loyalty — listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it’s an excellent way to reach them. (I include both music and talk shows in this.)* Good support medium — radio works really well when paired with other marketing mediums (like print, direct mail or television).But for every positive, there’s a negative. In the spirit of being objective, here are a few for radio:* Background medium — radio tends to be on in the background, which means it tends to be ignored. Generally, your target market needs to be exposed to your ad more times than other marketing media before they’ll act upon your message. * Little staying power — the lack of visuals again keeps radio from “sticking” with people. At least, that’s what some of the marketing gurus say. But, here again my marketing consultant friend differs. She thinks it’s that subconscious thing again. And if you can write a spot that creates pictures in your customers’ heads, you can actually work this to your advantage. In fact, according to my friend, if the picture is defined enough, not only will people remember it better, but they’ll also think it was a print ad instead of a radio ad. (More on the art of creating pictures using words in later issues.)* Hard to track – it’s impossible to know exactly how many people are tuning in at any given time.A final note: Because radio is subconscious, keep that in mind when crafting your ad. Repeat your business name a lot and any other branding info, so it gets into your customers’ heads. Don’t put in phone numbers. Instead, purchase a memorable Web site domain name and repeat that. And remember to create “pictures” whenever possible. How can you use radio in your business?Would radio work for your business? Let’s find out.Take out a sheet of paper and a fun pen. (I’m partial to gel pens.) Draw a line down the center.On one side, put the header: Why advertising on radio is a good idea for my business. On the other side, put the header: Why advertising is a bad idea for my business.Now pick a side and start writing down reasons. You might be more comfortable starting with the side that’s easiest for you. Then when you work on the other side, you can simply turn the reasons around. For instance, let’s say you started with the bad idea. One of your reasons was: My product is completely visual. You could turn it around by saying “Because my product is so visual, I’ll have to work harder to create pictures in my customers’ minds. And because the customers create their own pictures, they’re more likely to remember them.”Or what if you started with a good idea, and one of the reasons was: “Because my business is local.” You could turn it around and say “Because radio is holding me back — I’m only reaching this local market.” (Ah, now I’m even going against what I said earlier. Maybe with this statement you could look for ways to get your customers to spread the word outside the area about your business.)As you saw by my last example, you’ll be amazed at what comes out when you do this exercise. Even if you don’t change your views on radio advertising, you may come up with new and powerful insights to your business.

Why,Radio,Advertising,Could,th

business

Europe Construction Equipment Market (2020-2026)

Market Forecast By Types(Cranes (Mobile Cranes, Crawler Cranes, Tower Cranes), Earthmoving Equipment(Loaders, Excavators, Motor Grader)), Aerial Work Equipment(Articulated Boom Lifts, Telescopic Boom Lifts, Scissor Lifts), Material Handling ...

business

Raheja SCO Plots brings Commercial Space in Gurgaon

Being a financial and technology hub Gurgaon is a prominent place for commercial space. Raheja Developers just happens to be the most significant entities of the commercial real estate sector of India. Thanks to their outstanding construct ...

business

Find the Reliable and Qualified Packers and Movers

Have you decided to relocate somewhere in Mumbai and wanted to make a move? Well, you could be aware of the stress and hectic work associated with moving your things from one location to another. Either you make a move to the nearest locatio ...

business

Corporate video production and brand positioning

Corporate videos bring a touch to your marketing aspect. I have seen brands who are telling a compelling story in a more concise way. Here are some advantages to using corporate video for your brands.Videos are a fun way to describe your pro ...

business

Tips For Creating A Cleaning Company Logo

Your logo is the visual representation of your business and the first thing many potential customers will see. When global corporations are mentioned, people typically think of the company logo first. Nikes Swoosh, MacDonalds golden arches, ...

business

Learning from Five Common Accounting Mistakes

Most business owners spread practically all the nuts and bolts of business arranging aside from one significant angle that should be dangerous for their business-accounting. The idea among numerous new companies is that the accounting extens ...

business

Get To Know Everything About Kraft Bakery Boxes

Knowing the fact that all the bakery products ask fr durable and resilient packaging, you must also know that there are several ways to customize the right packaging. Now, for this, you have to team up with a packaging company that fulfils a ...

business

Here’s What Is The Purpose to Maintain Risk Register

Are you in need of knowing what a risk register is? Then you are here searching the result for your solution. It is sometimes known as the risk log. Corporate Risk Register is one of the project management tools that help the company and t ...

business

COVID-19: How it affects businesses and the economy

Updated Canadian economic forecastCanadas economic growth ground to a halt in the fourth quarter of 2019. With the economy already on precarious footing, the added shocks of the recent rail blockade protests, the arrival of COVID-19, and a c ...

business

How Secure is Internet of Things (IoT) - Experts Guide

IoT enables many new functionalities and possibilities to enhance living and business. However, more IoT leads to insecurity and responsibilities. IoT as a spectrum is growing and new technologies are implemented rapidly with an increase in ...

business

Reasons how company information saves your investments

What does company information include? Before you invest in a company or start a new business relationship with a client, it is vital to know everything relevant about them. Company information is any confidential data of a company that is ...