Home,Business,Expert,Testimoni business, insurance Home Business Expert: Testimonials, Your Secret Sales Force


Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc


Normal 0 false false false /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}The value of testimonials is tremendous and this is why youwill find that those websites that are successful almost always has them. Thefact is, all of us say good words about ourselves, about the services we offerand the products that are on display. But most websites on the Internet face a credibilityproblem where everything they have to say is taken with a pinch of salt by theprospective customer. In this situation what your actual customers are saying hasa great effect as people tend to believe those like them who have beencustomers themselves and have tried the company. Yes, testimonials often have agreat impact and can push up the sales. Credibility indicators such astestimonials can lead to a higher conversion rate. This is why it is said thattestimonials can be your ‘secret sales force’. The main problem with online shopping is that on theInternet, people cannot touch anything, and nor can they have a feel of aproduct. The only thing that they can do is see their pictures and read thedescriptions. This is why they hesitate when making a purchase – they wouldrather buy it from an offline store but still visit websites because it isconvenient to do so. Thus, if there are testimonials where the users areactually saying good things and about their user experiences, then itdefinitely helps. But the testimonials need to be well written and notsomething simple like this – “I have used this product and I liked it – ThankYou”. Customers want to know whether the product is good or not and whether itdelivers what it promises, but they want to know much more too. Such as whetherthe company selling it is reliable, are there any money back guarantees andwhether the company honors these guarantees or not, whether the product reacheson time or not and lastly, is the customer service department functional,helpful and prompt. So you should request your happy customers to write testimonialsthat are more detailed, offer value propositions and speak of personalexperiences. And if they cannot do so, you may even write them yourself andsend them over to the customers for their approval. There are those websites that also publish audio and videotestimonials and many believe that these ones have more credibility as visitorscan actually see happy customers speaking or hear them. But in whichever way you may publish the testimonials, youcan expect them to work as your secret sales force. That is why they are sopopular on the Internet.

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