Business,Coach,Emphasizes,Soft business, insurance Business Coach Emphasizes Soft Skills to Improve Performance


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It’s not how smart you are; it’s how connected you are. The business coachingindustry is increasingly looking at developments in the understandingof peak performance to help leaders and managers develop their skills.Valedictorians and technical experts are toppling from their pedestalsas a large amount of research confirms a new formula for stardom in theworkplace. The qualities of EQ, or one’s “emotional intelligencequotient,” turns out to be twice as important as IQ or technicalexpertise in determining who will succeed in the workplace. Categorized as “soft skills,” the structure of the EQ powerhouseincludes objective self-awareness, effective self-management, and theuse of social/communication skills that help facilitate understandingand collaboration with others. In Working with Emotional Intelligence,author Daniel Goleman confirms the importance of EQ with an exhaustivereview of research on top-ranked managers throughout the businessworld. Outcomes show conclusively that those with higher EQconsistently surpassed colleagues with deficits in “soft skills,”despite the presence of superior IQ and technical expertise among thelatter. Since these skills are not commonly addressed informal education, their development is arbitrary for many. Fortunately,there are solutions. WealthBridge Connect, an elearning company thatfocuses on productivity solutions for businesses and entrepreneurs,focuses their training programs around EQ development in today’sworkplace. Co-founder and Chief Learning Officer, Dr. J. GregoryGillum, launched his personal journey of self-discovery through thecoaching process, and it changed the course of his professional life.Recalling the moment of self-awareness, Gillum remembers looking at hisbusiness coach as he said, “I want to do what you do.” His coachresponded, “Why don’t you?” Eight months later, Gillum became anentrepreneur in the coaching world. Prior to his role at WealthBridgeConnect, Dr. Gillum served as the Chief Executive Officer ofhumanfusion, an award winning coaching and consulting firm that focusedon leadership and management development. Gillum’s mission asa business coach involves teaching the skills of EQ to individualsaspiring to realize their full potential. His ideas follow the findingsof Goleman’s research: “If you can develop core competencies in thisarea, you will enhance your ability to rise in any organization.”Gillum’s unique approach to EQ training utilizes the integration of EQinto the four life domains, all of which are essential to success.Taken together, they encompass elements such as the organization ofphysical space, time management, effective focus, an objectiveawareness of strengths and limitations, and the cultivation of a senseof gratitude and accountability to the community and world at large.Gillum reports that as clients began to practice the disciplines withineach domain, they experience a powerfully expanded sense of vision andpossibility. Gillum enthusiastically describes transformativeoutcomes with the coaching process. In addition to enhancedself-awareness and expanded vision, clients can anticipate dramaticincreases in productivity. “I coached a group of realtors, and everytop performer dramatically increased their productivity during thecoaching process. One first-year real estate agent landed in the top 25(of over 300) for her geographic area. She was astounded,” Gillum said.“I have had similar success with financial planners, small businessowners and other entrepreneurs. Coaching has a dramatic impact on performance in any field.” Gillum addresses the area of management with a technique he learned inthe pharmaceutical industry called assimilation, an interventiondesigned for managers with work performance problems. The initial stepsinvolve individual sessions with the manager and interviews withworkplace associates who can provide additional perspective on theproblem. The coaching strategy culminates in a powerful, live versionof the 360 evaluation in which all parties involved in the problemassemble together. With the support of the coach, the manager mustdecide how to handle issues concerning employees and workplace issues.Gillum summarizes the benefits of this high-impact learning experience:“It creates public accountability and also requires everyone’sparticipation in getting to solutions. The manager’s performanceimproves, and the resulting ‘buy-in’ strengthens the sense ofcommunity.” A critical part of the coaching experience isclient behavioral assessment. To address this critical success factor,Gillum uses the Winslow Dynamics Profile (WDP), thought to be the goldstandard of assessments by behavioral psychologists worldwide. WDPmeasures 24 critical traits, including the individual’s emotionalintelligence. WealthBridge Connect is one of the few companies in theMidwest licensed to use the WDP. Apart from his own passionfor the work of WealthBridge Connect, Gillum is confident about thefuture of coaching. “Coaching is rapidly being legitimized in thebusiness literature, as well as through personal and organizationalvalidation with objective outcomes. Rapid changes in the workplace willnecessitate the need for coaching as we move deeper into theinformation age, with knowledge workers becoming more in demand. Thenew work environment will require a visionary style of management,which gives employees permission to explore, question, and participatein the development of their own potential, and to contribute meaningand significance to the mission of their organizations.” ### Dr. Gillum is the Chief Learning Officer of WealthBridge Connect, Inc.As CLO, his primary role is managing the universe of information thatWealthBridge members use to drive their business to new heights. Helives with his wife and two children on a farm in central Kentucky.

Business,Coach,Emphasizes,Soft

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