You,Don,Need,Website.,This.,Ma business, insurance You Don't Need a Website. You Need This.
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Many coaching websites go up because the coach feels she needs a website. Because shes new in business, for instance, shes convinced that all new businesses must have a website and thus, she should have one too.Of course, there are good reasons to have a website: It can be a fantastic tool for growing your business. BUT approaching the issue of website acquisition with your only purpose being to satisfy the feeling of I need one is problematic.Its problematic because if you go about getting a website just to have one, you will achieve that goal you will simply have a website but nothing more. It wont help you get clients. It wont help you build passive income. It wont sell your services.Youve seen these kinds of websites. Theyre usually 3-5 pages; include a list of services; the coachs credentials (i.e., coach-training schools, affiliations, etc.); and a photo of the coach.People rarely even go to these kinds of websites because there isnt enough motivation to do so. If people do visit them, they dont stay long because these sites arent engaging. And, rarely will people take the initiative to contact you about your services.Incidentally, your website accomplished its purpose its just there. You have one.If you want to gain clients you need to be more specific as to how your website is going to help you get more clients.To get more clients you will need to :Reach people who want and need your helpMotivate these people to want to hire you as their coachLead them on with clear action steps to sign up for your servicesFor example:Your website can help you reach potential clients by linking it up with other websites so that when people see your link, they will click to your website. Or, in the offline world, if you are networking, your website can be promoted to prospects as a place to get helpful information, including articles.Your website can help you motivate people to want to hire you as their coach by showing them how you help them achieve their goals, and how you have done the same for others.Your website can lead people to take action by providing clear to-do actions, such as contacting you via email or telephone, filling out a form or assessment, and signing up for a teleclass or newsletter.Reach, Motivate, Lead.The AHA! Moment I want you take away is this * You dont NEED a website for the sake of having one it wont help you get clients. Instead you NEED to Reach, Motivate, and Lead prospective clients to your business and build a website with words, features, and functions to help you do this.
You,Don,Need,Website.,This.,Ma