How,Your,Personality,Can,Grow, business, insurance How Your Personality Can Grow Your Business
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
Needless to say, it was dreadful. Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality.The copy was boring (not to mention full of wes but thats for another day). The graphics were pretty but boring. There was no life, no energy. Just flat.It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one.You see, people want to do with business with people. And they want to do business with people they know, like and trust. But how will they know if they like you if they dont know your personality? If youre so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you.Dan Kennedy said the worst mistake you can make in your marketing is to be boring. Because if youre boring, why would anyone stick around to listen to you? Life is too short and people are too busy to hang around if theyre bored. Theyll find something better to do with their time.But, I can already hear you ask, What if they dont like me? What if I turn off paying customers or clients?And that could happen. In fact, I would say it SHOULD happen.Why should? A couple of reasons.First, if youre writing copy thats so vanilla to appeal to everyone, it will appeal to no one. In your quest to not turn anyone off, you also wont inspire any passion or excitement. As a result, youll probably lose the sale anyway, because theyll probably chose someone who DOES excite them.Second, according to Peter Montoya, a good brand attracts your target market as much as it repels. Therefore, if your company isnt turning people some people off, then you probably arent reaching your ideal clients as strongly as you could be.Third, lets say some of those people who would otherwise be turned off by the personality in your brand and copy decide to do business with you. Do you really think its going to be a good fit? If they dont like your personality, are they really going to like your products or working with you? Probably not. So youre better off repelling them to begin with.I know its scary, especially if youve been conditioned to think business stuff should be flat and corporate sounding. But, the reality is, the more personality and interest you can work into your copy and your brand, the more youll cultivate loyalty, passion and excitement from your customers.Now that you know you need to work some personality in your brand. But how do you do that? Watch your in-box, Ill provide some tips for doing that in the next issue.
How,Your,Personality,Can,Grow,