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The music industryhas produced many popular names that made it across the world, andamong those names that kept ringing in our ears is the name Beyoncé.Beyoncé Giselle Knowles or simply Beyoncé has reallycome a long way since the formation of an R&B and pop girl groupcalled Destinys Child. Aside from being an R&B singer andsong writer, Beyoncé Knowles is also known today as a recordproducer and an actress. But beyond being a popular entertainer theworld over, Beyoncé is also as popular as being anentrepreneur that founded the branded clothing line, house of dereon.Destined ChildBeyoncéGiselle Knowles rose to fame in the late 1990s as the lead singer ofthe girl group Destiny's Child, which is also the most celebratedgirl group of all time. Say My Name, JumpinJumpin, and Survivor were the albums that madethe group more than just a group of girls, but a pop icon among therest of the world.In late 2000,Destinys Child turned their attention in embarking onindividual side projects, which also includes the releasing of soloalbums. This was also the time when Beyoncé started to show upon movies such as the box-office hit Austin Powers Goldmember in which she co-starred with actor Mike Myers. She alsorecorded her first solo single, "Work It Out", for thefilm's soundtrack.This opportunityalso proved to the world that Beyoncés as versatile as she was with Destinys Child when she released her soloalbum, Dangerously in Love. Dangerously in Love debuted at number oneupon its release, selling 317,000 copies according to NielsenSoundScan.It also yielded thenumber-one hits "Crazy in Love", and "Baby Boy";and the top-five singles "Me, Myself and I" and "NaughtyGirl". Knowles solo debut was well-received by critics, earningfive Grammy awards in one night for Dangerously in Love, tying thelikes of Norah Jones, Lauryn Hill, and Alicia Keys for most Grammysreceived in one night by a female. In late 2005,Knowles landed another role in a movie titled Dreamgirls in which sheportrayed the Diana Ross-based character Deena Jones. Released inDecember 2006, Dreamgirls stars Jamie Foxx, Eddie Murphy, andJennifer Hudson. Knowles recorded several songs for the film'ssoundtrack, including the original song "Listen" in whichshe won the Best Original Song on the Golden Globe Awards. She alsowon Best Actress - Motion Picture Musical or Comedy of the sameawarding night.This marked thestart of Beyoncés success. But these arent theonly accomplishments that she achieved. Beyoncé also proved tobe as talented on the entrepreneurial plane when she founded thehouse of dereon clothing lines.The House ofDereonWhen the groupDestinys Child had only started out and did not have muchmoney or access to designer clothing, Tina Knowles (Beyoncésmother) used to design and sew the outfit that the group usuallywears. Houseof dereon clothing was first mentioned to the mediain September of 2004, by fashion partners TinaandBeyoncé Knowles.In an interview, the founders said that the brand name was inspiredby Agnez Dereon, mother of Tina, grandmother of Beyonce and Solange.The reason was to honor Mrs. Dereon, a self-taught seamstress whocreated fine custom clothing and home furnishings for select privateclients throughout the south in earlier years.Tina Knowles pickedup and furthered her mother's love for fashion and design. Throughoutthe time period she was supporting her daughters' careers, she foundways to upkeep and entertain her need to design and style.The concept isinspired by three generations of women in their family, which is fromAgnez Dereons time, Tina Knowles generation, andBeyoncé Knowlespoint. According to Tina Knowles, the overall styleof the line best reflects Beyoncé's taste and style. Theydescribe the clothing line as Couture. Kick. Soul. Beyonce'sGrandmother as being the soul, Beyoncé's is the kick, and TinaKnowles is the couture. Additionally in the line's design are stylesthat allude to Agnez Dereons era, such as retro pencil skirts.Beyonce's creativedirection that landed her the success she has now in the music worldis now channeled into houseof dereon. It is reported that Beyonce has an activerole in the House of Dereon's design department, actively approvingand discussing fashion designs and ideas.Finding greatsuccess in fashion, Tina and Beyonce also took it upon themselves tolaunch a splintered Junior'sline entitled dereon. Expanding the brand, Beyonceand her sister SolangeKnowles launched the junior line dereon that is geared towardsyounger consumers and is more reasonably priced. Dereon wasintroduced in 2006. The tag line for dereon is "Where thesidewalk and catwalk meet". This line includes more casualwear,such as sweatpants and embroidered hooded sweatshirts. SistersBeyoncé and Solange is the official spokes model for theclothing line as she's also become a wordly popular image, with anever-growing fanbase. Houseof dereon and dereon have both found major success intheir respective markets and beyond.
Under,The,House,Dereon,The,mus