How,Can,Create,E-book,That,Peo business, insurance How Can I Create an E-book That People Will Want to Buy?
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In order to produce an e-book people will want tobuy you first have to answer 2 questions: do you want to stick to your area ofexpertise and what you are known for or have already built a brand, following,or platform around OR do you want to branch off into something either relatedor entirely new? Afteranswering that question, you have to determine what the need for your e-bookis. Why would people want to read and buy your e-book? What sort of informationand knowledge can you provide that people need? That they many not be able toget elsewhere? Or that you have exclusive knowledge about? Or that solves apressing problem? Ingeneral, most e-books are of a self-help nature, which means they solve aproblem by giving readers some practical tips and tools that they can use.Lets say its a book on dog training for Rottweilers. Dog owners of this breedmay have a problem training them and instead of taking them to a trainer ortraining class would like to do it on their own. If this were your field ofexpertise and experience, your e-book could provide practical actions to taketo train Rottweilers. If there are enough people in this niche marketand youcan do the research to find outthen your e-book could be very popular. Asyou can see, the e-book market tends to attract the do-it-yourselfer. If youlook at the topics of most e-books, they tend to be educational in nature.Sometimes, they are more informational, as they are used as a lead-in to getthe reader to buy another product or service from the Internet marketer thatwill be a more in-depth guide to helping the reader solve their problem. If youre stillwondering: What shouldI write about? then I would suggest you do some research. If you decide tostick with your area of expertise, consider what kinds of problems you haveencountered with your clients and customers over the years, and how you havesolved them. You have years of accumulated knowledge that you can turn into avaluable e-book that can help a lot more people than you have been able to helpone-on-one. You are an expert in your field, whether it is legal matters,financial matters, hair care, real estate, health, or how to write aninfo-product! You can offer solutions to problems because you have solved thembefore.If you are venturing into unknown territory, say a brand newarea not related to your expertise, but that you see a need for, do someresearch. Run a survey and see if theres a need. Check out the competition bydoing keyword research.As a writing expert, several years ago I decided to strikeout in a different direction and I wrote an e-book on hybrid cars. Thats wayfar afield from my area of expertise, but I saw a need, I ran surveys, Ichecked out the competition and did a ton of research. If you would like to seemy website, check out www.allabouthybridcars.com. So basically, if you want to create an e-book that peoplewill buy find a big problem people have and offer solutions. Thats it! Most e-booksand other info-products are solutions to problems. At least, the mostsuccessful ones are. The biggest selling e-books and info-products on theInternet teach people how to make money online, at home, or in a particularkind of business; or they show people how to lose weight, look more attractive,or find that special someone. Or they are about a specific niche like trainingRottweilers, potty training toddlers, or improving your golf game.See where you can fill a gap, and create a niche. See iftheres a big enough market. Mark Victor Hansen advises people to get rich intheir niche. A narrow niche with a hungry audience whose needs are not beingserved is perfect for your e-book that people will be clamoring to buy.
How,Can,Create,E-book,That,Peo