What,Exactly,Electronic,Book,E business, insurance What Exactly is an Electronic Book or an E-book?
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An e-book or electronic book is a completely electronicversion of a book. It is available only on your computer. Generally it isdownloaded from a website. This could be on the authors own website, on ane-book directory, from a sales page, or from a bookstore like Amazon.I call an e-book and intangible information product orinfo-product. You have no paper. You havent killed any trees. You have noproduction, printing, or publishing costs. Its just electronic bits ofinformation. And the cool thing is, while you not only have no productioncosts, the reader and purchaser of your e-book will be paying you a fee (unlessyou offer it for free as a promotional tool) and the reader also pays the costof paper and ink if they print it out.Most e-books are sold for anywhere between $7 and $77depending on the length of the book, the contents perceived value, and thepromotional efforts of the author. For example, a 30-page e-book would costless than a 150-page e-book. E-books come in all sizes, so dont feel it has tobe a certain length. If your topic is very specific and you only want to offera certain amount of information, keep it short. Maybe its because you dontwant to overwhelm the reader, or its because you want to offer follow-upproducts with more detail for future sales.Additionally e-books can be offered for free in anpromotional effort known as viral marketing. This means that if you give the e-bookaway, you can obtain the persons e-mail address, and then you can add them toyour mailing list so you can stay in touch and offer them more products thatwill have a cost. Also, free e-books may get passed around to others as peopleshare them with friends and associates. You will wisely have some links in thee-book that link back to your website where you have offers for other productsor services that cost money. The reader of your free e-book may then want topurchase something from you if they enjoyed your e-book. So they will then be acustomer of yours, you can continue to market to them, and you have made aprofit on the product they bought. All by offering your e-book for free.You can also do joint ventures with your e-book, that isoffer it to another Internet marketer who needs a bonus item when they areselling their product. Im sure youve seen the long list of bonuses that a lotof Internet marketing gurus provide when they are selling their product. Itsusually near the end of a long sales letter. When the customer purchases theirproduct, if they want to get your free e-book as a bonus, they have to give youtheir e-mail address. So now you have more names for your mailing list and thatmany more people you can continue to market to. E-books can beprepared in a variety of file formats, but the most popular one is a PDF file.This is a universal e-book format that is compatible on every type of computerand every type operating system. You can obtain PDF programs for free online,then just download them. You write your e-book in Word, then save it as a PDF. showMedia('eBayPowerSellerStrategies3-31-05.pdf', 'eBay PowerSeller Strategies')To view a PDF e-book, the reader needs to have the Adobe Reader ontheir computer, but most people do and if they dont they can get it for free atwww.adobe.com.You might want to find a graphic designer to design a flat cover for youre-book and then a 3-D cover to use on your sales page.showImage('getadobe.gif');
What,Exactly,Electronic,Book,E