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But producing promotionalmouse mats that grab attention and do not get drowned out by the masses ofother corporate mouse mats out there can be a difficult marketing challenge inand of itself. The key is not just toconvince people to take one of your mouse mats, but to make people want to useyour promotional mouse mats instead of the one they currently have. Producing an eye-catching and attractive mouse mat goesbeyond just good graphic design. Sure, agood graphic will make people pick one of your promotional mouse mats up out ofa bunch of them, but it will seldom be enough to make them want to take it homeand use it. If you do get someone totake home and use one of your promotional mouse mats, then it is like having apermanent billboard up in that persons home for months! It might be ages before that person needsyour products, but when they do they can just lift up their mouse and give youa call. This definitely beats response rates from marketingstrategies like direct mail and telemarketing. These approaches are easy for consumers to ignore, and direct mailerstend to be thrown away without ever being opened. When potential customers choose to take homeone of your custom mouse mats, they are far more likely to respond to youradvertisement because they sought out your brand in the first place. Unfortunately, your promotional mouse matsare only one of literally millions of mats out there, so how do you make yoursstand out? The simple answer is to spend money on them. Marketing should be your largest expense ifyou are focused on growth, and paying a few hundred dollars extra to have yourpromotional mouse mats done in a brand-specific shape, or to have a comfortablegel wrist pad put on, is an excellent investment. These will make people see your mouse matsfirst as a useful product, and then as an advertising gimmick. Customers are prepared to tolerate anadvertisement if the product it is on serves a useful purpose or is unique and having your ads tolerated by consumers is the only foot in the door youwill ever need! So promotional mouse mats are an excellent way to draw inmore business, but you have to make sure yours stand out. Spend the money and make your mouse matsinteresting, unique products that bear your brand rather than a piece ofadvertising that also works as a mouse mat. If you give out above-average quality promotional mouse mats at a tradeshow or with your product it will dramatically improve your potentialcustomers opinion of what your company can do for them. More information about promotional items and promotionalgifts can be found online by searching for the leading online suppliers ofpromotional products. You can tap into their wealth of experience to ensurethat you have the perfect promotional gift or business gift to promote yourbusiness.
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